Seeing Through Lululemon's Numbers

A time-honored tradition in corporate financial reporting is to change the way performance gets measured when it takes a turn for the worse. 
I hope this class is almost over. Photographer: Joe Raedle/Getty Images

A time-honored tradition in corporate financial reporting is to change the way performance gets measured when it takes a turn for the worse. Moving the goalposts is the easy part. The hard part for a company's executives is coming up with a good explanation for doing it.

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