Forget the Walkman, Sony Should Just Entertain
I was in high school when Sony ruled the electronics world. In Moscow in the 1980s and 1990s, owning a Sony TV, videocassette recorder (remember those?) or even a Walkman tape player was a sign of wealth and status. The famed Japanese quality, sleek design and, yes, competent sub-brand management all contributed to Sony's prestige. At Sony, the average employee is 36 years old, so there are plenty of people who still remember that era.
Sony needs to recognize that it's over.
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