Make Obamacare Cool, or Make It Hurt

President Obama doesn't seem to understand that he has failed to provide the right incentives in his health-care plan.

Instead of outreach programs and sappy TV ads with parents imploring their kids to sign up for Obamacare, President Barack Obama needs to start thinking creatively if he wants his signature legislative achievement to be a success. What motivates kids? In fact, what motivates any of us?

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