Just 1 Weird Trick to Get You to Read This Article

Using the number "1" to market content on the Internet perfectly reflects our low-commitment society.

"I could never lose my belly fat," says the Facebook come-on, "until I found this 1 easy diet trick." Now, what is the purpose of the "1" in that sentence? If you removed it, might I be under the impression that there were two, or perhaps 18, easy diet tricks needed to lose your belly fat? I don't think so. Yet there it is ... in numeral form, no less, to make it stick out more from the surrounding text.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.