Publicis-Omnicom Merger Won't Save the Madmen

Technology companies have made the traditional advertising giants obsolete. 

A "merger of equals" is how Omnicom Group Inc. and Publicis Groupe SA describe their trans-Atlantic combination. It's true in the sense that the companies are equally doomed -- for reasons that their Madmen Merger won't do much to forestall.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.