JC Penney's Johnson Forgot the First Rule of Retail

Ron Johnson failed as CEO of J.C. Penney because he forgot the first rule of retailing: To sell people things, you first have to get them into the store.

Ron Johnson, fired as chief executive officer of J.C. Penney this week, failed not because his vision was necessarily wrong, but because in executing it he forgot the first rule of retailing: To sell people things, you first have to get them into the store.

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