If Your Accountant Wants a Cuddle, Don't Be Alarmed

Jonathan Weil joined Bloomberg News as a columnist in 2007, and his columns on finance and accounting won Best in the Business awards from the Society of American Business Editors and Writers in 2009 and 2010.
Read More.
a | A

The website Going Concern, which covers the accounting industry in the same way the New York Post covers Lindsay Lohan, has a hilarious article that spotlights a Big Four accounting firm's promotion of ... cuddling.

Yes, cuddling. It seems KPMG LLP has sent postcards to some of its employees under the title "Health Benefits of Cuddling." For those accountants who aren't familiar with the term, it explains: "Cuddling or hugging, a kind of physical relationship, involves holding or closing your arms around the back, waist, or neck of another individual."

It goes on: "The positive benefits of affection and cuddling are not unexpected, and it continues to be utilized by many people." These benefits include reduced stress, lower blood pressure, and better relationships and "should thus be performed by every person in the world."

With tax and audit deadlines approaching, the busy season is here, which means lots of late nights for accountants. If the folks at KPMG can't be with the ones they love to cuddle, maybe they'll just have to cuddle the ones they're with.

This column does not necessarily reflect the opinion of Bloomberg View's editorial board or Bloomberg LP, its owners and investors.

To contact the author on this story:
Jonathan Weil at jweil16@bloomberg.net