World

Sexified Nanjing Massacre Turns Off Chinese Film Fans: Adam Minter

How do you eroticize a massacre? The marketing campaign for the new Chinese film “The Flowers of War,” a historical epic set against the bleak backdrop of the 1937 Nanjing Massacre, provides some instruction. In the build-up to its Dec. 16 release in China, the film’s producers have promoted it via sexually-charged articles and images that have roiled Chinese audiences and critics more accustomed to somber memorials of the dark event.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.