How Hugo Boss Uses Body Heat to Track Shoppers

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July 16 (Bloomberg) -- Bloomberg's Ryan Chilcote tours London's Regent Street and Hugo Boss retail store on Bloomberg Television's "Lunch Money." (Source: Bloomberg)

Luxury retailers are spending millions to figure out what customers want, not to talk to please them, but how to keep them.

Welcome to the bizarre world that is london's regent's street, one of the world's prime destination for shopping.

I might make an unlikely luxury shopper, but today we are going inside luxury retail with an exclusive invitation to the hugo boss store with the boss himself.

This is the chief executive.

The trick to the sale here, make it quick and convenient for the cash will shopper.

We're selling items and polo shirts.

The wall is extremely important.

We need to make sure that in terms of siding we do show the right sizes to be sure that customers always find their product here.

Hugo boss wonders how much sells weekly.

The more customers and body heat in one area, the writer the cameras are.

The areas with less traffic are blue.

We want to make sure that -- you want it all read.

But exactly, but we do not want to see red everywhere.

We want to give a special moment to the customer.

Once he comes down here, right you feel the difference.

You do not feel the business of the street anymore.

Not your sold on the visit, it could ease you into a suit, a much more expensive sale.

Hugo boss is moving from an affordable luxury to fall on luxury.

And -- full on luxury.

It is more than creating a sale.

It is how to create a customer.

It instantly becomes a loyal customer.

About 200,000 shoppers have been making their way through the door per month.

My wallet says i'll have to stick to the ground floor.

The the selling luxury, it is not just about technology.

This text has been automatically generated. It may not be 100% accurate.


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