Fix This Retail: What's the Impact of Social Media?

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What do shoppers want? As part of Bloomberg Businessweek's Fix This/Retail, Businessweek Chief Content Officer Norman Pearlstine talks to William L. McComb, chief executive officer of Fifth & Pacific Companies; Brian Tunick, senior retail analyst for JPMorgan Securities LLC; Ron Shaich, founder, chairman and chief executive officer of Panera Bread; Robert Cohen, vice president global retail, Patagonia; and Beth Stiller, group vice president of category planning, formats and innovation at Walgreen.


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