Fashion Icon Yves Saint Laurent Celebrated on Film

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March 28 (Bloomberg) -- Fabrice Paget, Founder The Luxury Brand Agency, talks with Anna Edwards about two new biopics on the life and legacy of French Fashion icon Yves Saint Laurent on Bloomberg Television’s “Countdown.” (Source: Bloomberg)

That chronicles the life of its founder and namesake.

For more on the legacy of the french fashion house am a we are now joined by fabry spahr j, founder of the luxury brand agency.

Fabrice, thank you for coming.

I've seen him described as the flamboyant bad boy of french fashion here it is that fair?

A lot of designers would like to be portrayed as the bad boy of fashion.

It is relatively fair of his character and iconic position.

The movie is a biopic.

As with all biopic's it is a bit divisive about who is portrayed well and who is not.

Is backed by different people.

You have different stories being told.

Yes, as with any character larger than life, such as yves saint laurent was, there are so many details that there is truth in both films.

What is his legacy for the fashion world?

I think his legacy for the fashion world was really following in the steps of christian dior and liberating women.

He was the first to put women in trousers, for example, which was pretty revolutionary.

That is amazing.

You have to think about that.

That had to be invented very exactly.

It is something we take for granted today.

He was the one who invented it.

We have to remember that it created a lot of shock at the time, whether it was trousers or using tuxedos or having really open jackets.

Then there is a legacy for business -- his name is the name of this fashion house.

How much of a business time was he -- a business mind was he behind it?

Not for much.

Like many successful fashion houses, you need the two heads working together in a symbiotic way to make it a real success.

They both need each other to push each other.

For business it is very important because saint laurent was a first fashion house to really make big business by opening the first store.

He was the first to get ready to wear in europe.

Christian was licensing some of his models in the u.s., but yves saint laurent was the first to do retail and ready-to-wear and cosmetics.

He legitimized all of these products for fashion brands.

Yes, and particularly the idea putting accessories at the heart of luxury was something that he was a big supporter of.

When we hear these days about companies like bert berry putting cosmetics into the portfolio, they would be doing that thing if it wasn't ok to see cosmetics as a luxury product.

Again, something we take for granted is that the big fashion houses do everything from haute couture to cosmetics was created by yves saint laurent.

It created shocks around the world.

From his perspective, he probably really did it because he wanted people to where good close, even if they could not afford a clue to her piece.

For a business perspective, his partners probably saw the huge potential for business.

Not only for sales, but for a much higher gross margin that you get on accessories that you never get in couture.

That is something we hear even now a luxury business.

Our other big names in fashion the stand across the industry with the presence of yves saint laurent now?

Do you think?

I think now it is harder because of business control on the fashion houses is much tighter.

It is harder to get the character like yves saint laurent was.

He is a good topic for a biopic because he had a lot of presence at a lot of problems.

Part of the stories about the addictions that he was dealing with at the height of his creative powers.

Yes, and it is something that we like to see somewhat of an archetype of the suffering, neurotic, addicted designer or the artist.

He really was that character.

There are fewer people like this today in the industry.

This text has been automatically generated. It may not be 100% accurate.


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