Creative Forces Have Left Networks Behind: Gershon

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Sept. 23 (Bloomberg) -- Andy Gershon, partner at Off Beat Magazine, discusses the dominance of cable television over the broadcast networks in this year’s Emmy Awards and the issues faced by the networks as content migrates to pay and streaming television. He speaks on Bloomberg Television’s “Market Makers.”

On one emmy, but others have dominated.

What has happened is that the creative forces behind hollywood have moved to the paper views about the hbo's, the streaming networks.

It has kind of left the smaller reality show, or the half-hour traditional comedy sitcom to the network.

Does anyone care about the traditional, he sitcom -- comedy sitcom?

Do the most talented people out there want to go to the networks or to the streaming services?

The hbo's and the showtimes are working on a subscriber- based model, so the economics are very different.

If you're looking for the creative freedom to be able to push boundaries from the greatest -- from a creative standpoint, you will go to the subscription-based model.

If you're looking for a steady paycheck, you will go to the network.

Do people watch so you think you can dance, or the voice over house of cards?

Absolutely, the game has changed.

People are been watching tv -- b inge watching tv, and that works for this streaming service.

You can watch a whole season.

The networks are only offering three or four episodes.

There is a point of no return for traditional television, have we passed it?

You have already passed it from the standpoint that people are not consuming the content at home in front of the screen.

The content is moving everywhere , and it is ubiquitous.

We have passed that point of no return.

When it behooves traditional tea need to emulate a little bit of what netflix and others are doing?

They could in theory create their own middling -- minia- app.

A lot has to happen before they have this freedom.

You have a media corporation like cbs which owns showtime, and have the networks.

It has already staked its ground in all of the revenue streams about and those that can will.

Anything about the type of programming that sells right now, what we watched as kids, that kind of tv does not even exist right now,.. what do people want from a content perspective?

They want modern family, the boys, house of cards.

The shows we had growing up, there were only a handful of networks, so the choices were limited.

The same thing with film, with music, with td, nine of video games -- youj have so many other things to add to the mix gave -- mix.

How do these new media stay alive?

You need to be able to combine the sources, and have something that appeals to all of the different john rose -- genres.

Cbs has embraced the new media world more than the other guys.

But they also have very specific demos that they appeal to.

What you mean they have a very specific demographic?

If you look at the csi, the bluebloods, look how they have dominated the older demographic.

That has always been cbs gave her as long as we can number, they have always been for the older demographic.

Nbc with the younger demographic.

They have not been able to replicate that in who knows how long.

You can watch any type of tv at any time, that is what extraordinary -- calix ordinary -- is extraordinary.

This text has been automatically generated. It may not be 100% accurate.


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