Belgian Startup Engagor Sets Up in San Francisco

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Oct. 25 (Bloomberg) -- Engagor Founder and CEO Folke Lemaitre discusses the company's customer engagement and social media analytics product with Deirdre Bolton on Bloomberg Television's "Money Moves." (Source: Bloomberg)

Social media is big business for all kinds of companies, fortune 500 included.

My next guest runs a platform were companies can reach and engage with their customers.

The global list of clients include mcdonald's, pepsi, ikea, volvo.

The founder astronomy from severn cisco.

The company opened its first u.s. office -- joins me from san francisco.

The company opened its first u.s. office.

How do you reach and create a dialogue with the people your clients are trying to serve?

We target the social engagements based.

We have been monitoring analytics.

We help our customers to track and analyze and respond to conversations happening online.

When you get feedback from pepsi, mcdonald's, ikea, these are huge household names.

What do they want from you?

As you are probably aware of the social media space, it is changing the way consumers communicate.

It is the first place where consumers start to express opinions.

It is getting really key for these bigger companies.

The biggest challenge for this company is that consumers decide where to contact you, what to tell you, when they contact you.

The high-volume is not making it any easier.

These kinds of companies want to do social media full hands-on, and want to engage all their customers on social media.

We provide them with the toolbox to make that happen.

You started in belgium and you are now in san francisco.

For a while, you bootstrapped.

Now you are becoming more official by raising capital.

You just did more than two and a half million dollars.

What is the intention here?

How are you using the money?

We have been using the bootstrap engagor says 2011. 250 customers worldwide.

This year was the time to meet -- make our own fundraising.

The u.s. has a huge opportunity.

We feel strongly about the fact that more and more companies, they no longer approach social from the marketing perspective, but see the value of engaging anyone online.

As far as protecting what some would say is your first maneuver advantage, how are you going to do that?

As for as protecting your competitive advantage, how are you going to do that?

There are a lot of social media companies competing in the same way.

That's correct.

You have a lot of companies that are active in the analytical space, some companies focusing on a bushing or conversation tools.

-- conversation tools.

We really combine analytics and engagement.

At the same time, we make sure we tie fully into existing systems.

For example, salesforce, just to make sure you have the full picture.

That is what makes us unique.

We provide social media teams with unique tools it can use for doing all their activities on social media.

Thank you very much for the time, for the insight.

He is the founder and ceo of

This text has been automatically generated. It may not be 100% accurate.


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