Applying Big Data Thinking to Sports

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Aug. 14 (Bloomberg) -- Tibco Founder and CEO Vivek Ranadive discusses the challenges of running a big data company, competing with Oracle and IBM and applying Tibco technology to the business of basketball’s Golden State Warriors. He speaks with Deirdre Bolton on Bloomberg Television’s “Money Moves.”

What is the biggest challenge in leading a big data company right now?

Well, it is convincing people that we can actually do things that sound almost magical.

We can prevent power outages, we can find cures for diseases.

We can solve even simpler problems like lost baggage and it is almost too good to be true.

I started my company with the notion that if you get the information with the right place, right time, then you can make the world a better place.

For some it sounds magical.

They have to analyze it.

There is a lot of work behind the scenes and the result seems magical.

Now, the tools exist to do that.

You have to be able to do that in real time.

The dinosaur companies like ibm and oracle will make you an office -- and offers six months before after you leave the store.

The key is being able to spot those patterns and spot them and real-time so that you can prevent things from happening.

I know in your non-corporate life you recently beat out microsoft ceo steve ballmer to take the majority of the sacramento kings.

How did your love of math get you to this point?

Basketball is a big data problem.

I was involved with the golden state warriors when we beat out very ellis and.

I applied technology.

Gosh i was involved with the golden state warriors when we beat out -- i was involved with a golden state warriors when we beat out larry ellison.

Basketball is a big eight a problem.

You can see who is buying tickets, merchandise, who likes what.

What form should the offer take?

On the game side, what combinations of players produced the best results.

Where should you shoot from?

How do you defend the other team?

Lex is not the same's -- it is not the same sport but i am sure that you saw " moneyball" which was all about baseball and the same respect.

I have done the same thing with basketball.

There is lots of data.

There are answers and that data that can lead to some amazing conclusions.

This is true in the business world as well.

We have a company in europe and they were trying to solve the problem of credit card fraud.

What we found is that if you bought razor blades, champagne, and diapers, it was probably a stolen credit card.

There is no way you could have predicted that.

Razor blades, diapers, and champagne?

Those are the three.

Those are the things that you can pawn off.

And you say, why diapers?

He's trying to look like he is a good guy.

That is an example of mass trumping science where you don't need to know the what of something, you just need to know if a and b happen, then c will happen.

That is true for power grid outages, that is true for what kills what diseases.

Thank you so much for joining us.

Glad to have you with us.

This text has been automatically generated. It may not be 100% accurate.


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