Changing Thinking


Garry Partington, Rolfe Swinton


Warren Bruce Court, Warren Bruce Road, Stretford, Manchester M17 1LB

Manchester-based market-research technology and data company RealityMine analyses consumer behaviour – using their mobile phone as a proxy to track their habits and movements – to help brands better understand which of their marketing techniques across different media platforms are most effective. Turnover has been growing rapidly, rising from £900,000 in 2013 to £2.5 million in 2014. The company has doubled staff in the last six months from 45 in summer 2015 to more than 100 by the end of the year, when it also raised £17.25 million in investment from Kennet Partners to support international expansion.

Click photo to launch slideshow

Photographer: Carlos Jimenez | Words: Olivia Solon | Editor: Nate Lanxon