Changing Industries

MyOptique Group

Kevin Cornils, James Murray Wells


Elsley Court 20-22 Great Titchfield St London W1W 8BE

MyOptique Group started life 10 years ago as Glasses Direct – a budget ecommerce website selling spectacles. It’s since expanded to sell contact lenses, sunglasses and premium eyewear models through a variety of online retail brands including Sunglasses Shop, Netzoptiker, LensOn and MyOptique. In August 2015 the Index Ventures-backed business bought German rival 4care and UK-based Eyewearbrands, expanding its customer base. The company also raised a £20 million round of funding from existing investors as well as two newcomers: Harbert European Growth Capital and Amery Capital.

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Photographer: Jeremy Liebman | Words: Olivia Solon | Editor: Nate Lanxon