Changing Lifestyle

Ning Li, Brent Hoberman, Julien Callede, Chloe Macintosh


100 Charing Cross Road, London WC2H 0JG sells design-led furniture at affordable prices, enabled by ordering direct from the makers and cutting out middlemen in the supply chain. Having already expanded from the UK to The Netherlands, Italy and France, entered the German market in 2015. The company also raised a further $60 million of funding led by Partech Growth Fund to accelerate its expansion in Europe. In 2014 reported a 63% year-on-year growth with revenues of £42.8 million up from £26.2 million in 2013.

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Photographer: Jeremy Liebman | Words: Olivia Solon | Editor: Nate Lanxon