Changing Lifestyle


Charlie Marshall


Loaf Shack, 255-259 Queenstown Road, Battersea, London SW8 3NP

Loaf is a retailer of comfy, laid-back furniture. After spending 6.5 years as an online business, October 2015 saw the company launch its first physical showroom in Battersea, London. The company started selling just beds, but has since expanded its range to include sofas, tables, chairs, rugs and lighting. The 80-strong team has almost doubled in the last year, and annual sales currently stand at £30 million, up from £20 million in 2014. 2016 will see the company launch more showrooms – dubbed Loaf Shacks – initially in the south-east of the UK.

Click photo to launch slideshow

Photographer: Ana Cuba | Words: Olivia Solon | Editor: Nate Lanxon