Changing the Future
Steve Spencer, Ambarish Mitra, Omar Tayeb, Jessica Butcher
Blippar uses augmented reality to make the physical world interactive using a digital overlay viewed via mobile phones and wearable devices. Initially the company focussed on enabling marketing campaigns but in January 2015 the company made a strategic push into education. That same year also saw the company raise $45 million in Series C funding, acquire AR and virtual reality app maker Binocular and invest in WaveOptics, a company that makes wearable smart glasses.