Changing the Environment


Emily Brooke, Philip Ellis


Runway East. 207 Old Street, Floor 9. London EC1V 9NR

Blaze designs products to keep cyclists safe and happy on the road. Its flagship product is the Laserlight, a front lamp that projects an image of a bicycle onto the ground to make the cyclist more visible to cars. The second product is a rear light called The Burner, which exceeded its Kickstarter funding goal of £35,000 within 24 hours, eventually raising more than £150,000. In 2015 the laser technology was trialled on London’s shared city bikes, and will be rolled out to all 11,500 Santander Cycles in 2016. The company says it has seen a 300% growth in revenue during 2015, following on from nearly 700% the previous year.

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Photographer: Ana Cuba | Words: Olivia Solon | Editor: Nate Lanxon