Changing the Environment

Blaze

Emily Brooke, Philip Ellis


Facts

Founded:
2012
HQ:
Runway East. 207 Old Street, Floor 9. London EC1V 9NR

Blaze designs products to keep cyclists safe and happy on the road. Its flagship product is the Laserlight, a front lamp that projects an image of a bicycle onto the ground to make the cyclist more visible to cars. The second product is a rear light called The Burner, which exceeded its Kickstarter funding goal of £35,000 within 24 hours, eventually raising more than £150,000. In 2015 the laser technology was trialled on London’s shared city bikes, and will be rolled out to all 11,500 Santander Cycles in 2016. The company says it has seen a 300% growth in revenue during 2015, following on from nearly 700% the previous year.

Click photo to launch slideshow

Photographer: Ana Cuba | Words: Olivia Solon | Editor: Nate Lanxon