February 20, 2018 1:05 PM ET


Company Overview of Panasonic Consumer Marketing Company of North America

Company Overview

Panasonic Consumer Marketing Company of North America markets and sells consumer electronics. The company offers broadcast cameras, video recorders, digital cameras, video format converters, editing consoles, digital photo frames, integrated twin-lens 2D/3D camcorders, multimedia systems, and various tools, as well as DVD players and televisions. It also provides digital interchangeable lens system cameras with a movable LCD that allows for touch-control; hair care tools, such as hair dryer and flat iron solutions; women's beauty and personal care products, including facial ionic steamers and wet/dry epilators/shavers; vacuum cleaners; portable wireless speaker systems; telephone systems, wh...

One Panasonic Way

Secaucus, NJ 07094

United States





Key Executives for Panasonic Consumer Marketing Company of North America

President of Sales Group
President of Consolidated Sales and Marketing Group
Senior VP of Mktg and Vice President of Mktg & Brand Mgmt for Panasonic Corp of North America
Vice President of Communications Product Marketing
Compensation as of Fiscal Year 2017.

Panasonic Consumer Marketing Company of North America Key Developments

Panasonic Announces 2018 Line Up of OLED Televisions, FZ950 and FZ800 Ranges

Panasonic announced its 2018 line up of OLED televisions, comprising four new models across two ranges. The phenomenally successful 77-inch EZ1000 continues from 2017 and is joined in 2018 by the FZ950 and FZ800 ranges, both available in 65-inch and 55-inch screen sizes. Featuring new OLED panels, combined with the newest generation of Panasonic's Hollywood-tuned HCX video processor, the FZ950 and FZ800 provide significant under-the-hood advancements. The four new models will be the first OLED screens available in 2018 which support HDR10+ dynamic metadata technology and able to stream several hundred hours of Amazon Prime Video HDR10+ catalogue. To deliver the very best audio quality, the FZ950 range is complemented by the addition of a 'Tuned by Technics' Dynamic Blade Speaker a deceptively thin audio system optimized by Panasonic's acclaimed hi-fi brand to deliver a refined and powerful field of sound. Panasonic's OLED success is the result of superior image processing techniques built up over decades of TV development. This includes the company's reference-level plasma screens, aided by access to experts in film and television production, plus Panasonic's own professional Audio-Visual division. To ensure that the technical accuracy of the screens matches the director's creative intent, Panasonic intends to continue working with Hollywood giant Deluxe and its leading post-production studios Company 3, EFILM and Encore. Deluxe is a global partner to content creators and distributers enabling creative visions to come to life. Furthermore, a growing number of Hollywood film industry's post-production studios, in addition to Deluxe's, choose to use Panasonic's OLED TV screens as large-format client reference monitors as part of their creative process. With those same screens also available to consumers, Panasonic's well-established mantra bringing 'Hollywood to Home' has never rung more true. And before shipping, Panasonic will duly seek coveted Ultra HD Premium and THX certification for all its OLED screens. The new processor's exceptional levels of control combine with incredible black levels and a color gamut of one billion shades a result of Panasonic's ability to show almost 100% of the DCI color space. Color reproduction, especially in areas that are particularly difficult to reproduce, such as dark shadows and bright highlights, is exceptionally accurate. The biggest under-the-hood change to the HCX processor is the introduction of a completely new 'Dynamic LUT' system. LUT (Look Up Table) technology is used extensively in professional post-production and broadcast circles in Hollywood and beyond to ensure color accuracy. Until now, LUTs were fixed according to the color space used by the source; with this innovation, the HCX automatically monitors the average brightness level of a scene and uses picture analysis to dynamically load an LUT appropriate to that scene. This brings significant improvements to mid-brightness scenes, making them look much more natural. To improve color accuracy in shadows, Panasonic has included additional layers of LUT data at much darker levels than previously. This means that while improving the transition from pure black, the colors in the shadows are even more accurate.

Panasonic Announces the Launch of Latest Ultra HD Blu-Ray Players, Including Two Models – the DP-UB820 and DP-UB420

Panasonic announced the launch of its latest Ultra HD Blu-ray Players, including two models – the DP-UB820 and DP-UB420, which support HDR10+ dynamic metadata technology, the next-generation HDR format. And with the accompanying DP-UB330/DP-UB320 series, the line-up for 2018 comprises four players, all Ultra HD Premium certified. The 2018 line-up of Ultra HD Blu-ray players is powered by an HCX Processor, expertly developed and refined by specialists in the heart of Hollywood. Regardless of the type of content, the result is a thrilling home entertainment experience, just as the artists intended. Panasonic's 2018 Ultra HD PlayerS support voice control from both Amazon Alexa (coming soon) and the Google Assistant (coming soon). Simply speak to an existing Google Assistant or Amazon Alexa enabled device, and one can conveniently fast forward or pause favorite movie without having to use the remote control. Two of the new Panasonic Ultra HD Blu-ray players, the UB820 and UB420, support HDR10+ dynamic metadata technology which will offer considerable benefits to viewers through optimizing the viewing experience on a scene-by-scene basis. HDR10+ is an open, royalty-free dynamic metadata platform created by 20th Century Fox, Panasonic and Samsung. The 4K engine powering the line-up is Panasonic's proprietary HCX (Hollywood Cinema Experience) processor for Ultra HD Blu-ray. This has been improved by applying unique chroma and gradation processing to the video technologies which were developed at the Panasonic Hollywood Laboratory (PHL), the R&D facility for enhancing Blu-ray picture quality. Launched last year, the HCX Processor reproduces Ultra HD Blu-ray and internet-streamed 4K video images with stunningly precise colors and optimal brightness. The UB820, UB420 and UB330/320 have an original 4K Direct Chroma Up-scaling feature that up-converts Full HD to 4K resolution for displaying beautiful colors.

Panasonic Consumer Marketing Company of North America Presents at 2018 Consumer Electronics Show, Jan-10-2018 01:00 PM

Panasonic Consumer Marketing Company of North America Presents at 2018 Consumer Electronics Show, Jan-10-2018 01:00 PM. Venue: Las Vegas Convention Center, Las Vegas, Nevada, United States. Speakers: Fumi Usuki, Manager, New Business Development - IoT Div.

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