February 23, 2018 2:19 PM ET

Food Products

Company Overview of Weetabix Limited

Company Overview

Weetabix Limited, doing business as Weetabix Food Company, produces and sells wholegrain breakfast cereals to customers in the United Kingdom and internationally. It provides breakfast foods and snacks that include cereals and cereal bars. Weetabix Limited was formerly known as British and African Cereal Company, Limited and changed its name to Weetabix Limited in August 1936. The company was founded in 1932 and is based in Kettering, United Kingdom. It has manufacturing plants worldwide. Weetabix Limited operates as a subsidiary of Bright Food (Group) Co., Ltd. As of July 3, 2017, Weetabix Limited operates as a subsidiary of Post Holdings, Inc..

Station Road

Burton Latimer

Kettering,  NN15 5JR

United Kingdom

Founded in 1932

2,755 Employees


44 1536 722 181


44 1536 726 148

Key Executives for Weetabix Limited

Chief Executive Officer and Director
Chief Financial Officer and Director
Operations Director
Chief Executive Officer of Weetabix North America
Age: 62
Group Head of Category
Compensation as of Fiscal Year 2017.

Weetabix Limited Key Developments

Weetabix Food Company Uk & Ireland Appoints Claire Canty as Head of Innovation

Weetabix Food Company UK & Ireland has appointed Claire Canty as the new head of innovation. She replaces Paul Aikens, who stepped down from his role in May 2017. Canty will be responsible for delivering this year's NPD plan, as well as developing Weetabix's five-year innovation and renovation pipeline. She was recognised as a rising star in The Grocer's Top New Talent 2016. The promotion will see her move from a cross-functional role as part of the sales team, working on the Waitrose and Co-op accounts, back into the marketing team. She joined Weetabix Food Company from Nestl © Confectionery four years ago as senior brand manager for Weetabix Minis and Weetabix Original.

Weetabix Limited Announces Executive Changes

Post Holdings Inc. announced it has agreed to acquire Weetabix Limited from Bright Food Group and an investment fund advised by Baring Private Equity Asia. At the closing of the transaction, Sally Abbott, Weetabix’s Director of Marketing, will become Managing Director of Weetabix UK and Ireland and report to Rob Vitale. Giles Turrell, Weetabix’s current CEO, will assume the newly created role of Chairman of Weetabix with responsibility for overseeing the integration of Weetabix into the Post portfolio. The other members of Weetabix’s existing management team will continue to lead the organization.

Post Holdings, Inc., Weetabix Limited - M&A Call

To discuss the acquisition of Weetabix Limited by Post Holdings, Inc. and respond to questions

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