May 27, 2018 5:57 AM ET


Company Overview of Mahindra Two Wheelers Limited

Company Overview

Mahindra Two Wheelers Limited manufactures and sells scooters and motorcycles in India. It operates approximately 200 mobile service points on two wheelers. The company offers its products through dealers in India, as well as distributors in South Asia, Africa, the Middle East, and Latin America. It also offers its products through online. The company was incorporated in 2008 and is based in Pune, India. Mahindra Two Wheelers Limited operates as a subsidiary of Mahindra Vehicle Manufacturers Limited. As of October 25, 2017, Mahindra Two Wheelers Limited operates as a subsidiary of Mahindra & Mahindra Limited.

D1 Block

Plot No. 18/2 (Part)



Pune,  411019


Founded in 2008

Key Executives for Mahindra Two Wheelers Limited

President and Director
Vice President of Operations
Age: 58
Head of Production
Age: 54
Head of Customer Care
Age: 51
Executive Vice President
Compensation as of Fiscal Year 2017.

Mahindra Two Wheelers Limited Key Developments

Mahindra Two Wheelers Ltd Launches MOJO Tourer

Mahindra Two Wheelers Ltd. launches the Mahindra MOJO Tourer edition motorcycle priced at INR 0.186 million (ex—showroom Delhi). The new motorcycle offers a wide range of accessories, including a magnetic tank bag equipped with four rare earth magnets to provide superior grip along with a 13 litre storage capacity, mobile holder and fog lamp and mount to be used in adverse weather conditions, among others.

Mahindra Two Wheelers Limited to Cut 700 Jobs

Mahindra Two Wheelers Limited is going in for a major revamp, including cutting costs, reducing manpower to 400 from 1,100 workers and focusing on higher margin premium scooters and niche lifestyle motorcycles. the strategy now is to offer a combination of value-added products, including premium scooters from the Peugeot stable, and the company will likely introduce around 6-7 new models in 2017. The turnaround will hinge partly on higher volumes and better margins and a "cost optimization" project. This includes a "material cost optimisation project" being done by consultancy firm AT Kearney.

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