April 23, 2018 3:50 PM ET

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Company Overview of Valpak Direct Marketing Systems, Inc.

Company Overview

Valpak Direct Marketing Systems, Inc., a direct marketing company, provides local print and digital coupons in North America. It distributes offers inserted in envelopes. The company also provides direct mail product formats, advertising ROI tools, and digital advertising products; and Internet, mobile, and SMS/text advertising solutions, as well as a daily deals product. In addition, it offers digital solutions with www.Valpak.com, an online site for local savings; and mobile phones, including apps for the current operating systems. Further, Valpak Direct Marketing Systems franchises its businesses. The company was founded in 1968 and is headquartered in Largo, Florida. Valpak Direct Market...

8605 Largo Lakes Drive

Largo, FL 33773

United States

Founded in 1968

Phone:

727-393-1270

Fax:

727-392-0049

Key Executives for Valpak Direct Marketing Systems, Inc.

President and President of Cox Target Media
Senior Vice President of Finance
Senior Vice President of Marketing & Communications - Cox Communications, Inc
Senior Vice President of Manufacturing & Advertiser Content
Managing Partner for Valpak of Indianapolis
Compensation as of Fiscal Year 2017.

Valpak Direct Marketing Systems, Inc. Key Developments

Valpak Names Andy Riesch as Sales Director of its Madison, Wisconsin Territory

Valpak announced that Andy Riesch has been named sales director of Valpak of Madison in Wisconsin. The expansive region centers on Madison, spans from Sauk City to Stoughton, Sun Prairie to Mount Horeb, and has served local businesses and residents since 1997. He is currently mails company’s signature Blue Envelope of savings to approximately 130,000 households throughout Sauk, Columbia and Dane counties and publishes savings online and mobile through valpak.com. In his role as sales director, he will provide leadership and strategy for all print and digital media sales efforts in the Madison market. Prior to his new position, he was with Valpak of Southeast Wisconsin from 2011-2016 and a four-time President's Club winner, acknowledged for outstanding sales and client advocacy. Additionally, he worked as a business development manager for MTI Connect, a marketing automation and direct marketing services company, and served as the director of sales and marketing for four Falbo Bros Pizzeria locations throughout greater Madison.

Valpak Names Vince Petti as Sales Director of its Fort Lauderdale and Palm Beach County Territories

Valpak reported that Vince Petti has been appointed as sales director of Valpak of Fort Lauderdale and Valpak of Palm Beach County. Prior to Valpak, Petti e held various leadership positions at AT&T and BellSouth, including regional vice president, regional sales manager and director of sales business acquisition.

Valpak Deepen its Brand Visibility Across North Carolina

Valpak announced that it is looking to deepen its brand visibility across North Carolina. As part of the brand's franchise growth strategy, the company is seeking a hands-on entrepreneur to expand and elevate its presence across the Triangle and Triad regional markets. Valpak currently mails to as many as 370,000 homes in these territories with the potential to expand its reach to 1 million homes.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
June 23, 2017
Valpak Direct Marketing Systems, Inc., Valpak of Tri County PA
Merger/Acquisition
May 3, 2017
Valpak Direct Marketing Systems, Inc., Valpak of Plymouth
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