May 23, 2018 8:57 AM ET

Internet Software and Services

Company Overview of

Company Overview operates an online parenting community in China. Its communication platform enables parents to connect and swap ideas. The company also provides information and functions that relate to children. In addition, it offers at-home early education products, including early education kit that comprises DVDs, interactive books, picture books, toy and/or arts, and crafts kits tailored for the developmental needs based on each child's age. has a strategic partnership with Mattel, Inc. The company was founded in 2006 and is based in Beijing, China.

17-2305 Jianwai Soho

39 Dongsanhuai Road

Beijing,  100020


Founded in 2006


86 10 5869 1860


86 10 5900 0657

Key Executives for

Co-Founder and Chief Executive Officer
Age: 44
Chief Finance Officer
Vice President
Compensation as of Fiscal Year 2017. Key Developments

Mattel, Inc. and Babytree Form Strategic Partnership in China

Mattel, Inc. announced the formation of a strategic partnership to co-develop a first-of-its-kind early childhood learning and development online platform. Integrating world-class parenting content and developmental framework to serve millions of Chinese families' needs, the partnership aims to establish the best early childhood education brand in China. Mattel and Babytree will bring to market a suite of resources for families, including child development assessment tools and customized parenting content and development curriculum, inspired by Mattel's trusted and globally-recognized early childhood development brand, Fisher-Price®. Under the terms of this partnership, Mattel and Babytree will co-create a robust online platform designed to promote and coach parents on maximizing early childhood development with their kids.  Drawing on Fisher-Price's unique expertise in childhood development, the platform will host a wealth of content and curriculum designed to enable many parenting styles and address the unique development paths of their child.

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