November 23, 2017 2:17 PM ET

Internet Software and Services

Company Overview of Research Now, Inc.

Company Overview

Research Now, Inc. provides online data collection and panel services in North America, Latin America, Europe, Asia, and Australia-Pacific. The company offers scripting, hosting survey, sampling, online reporting, tracking, advertising testing, concept testing, panel health condition screening, anti-social behavior study, conjoint and multiple data, and custom technology development services, as well as online diaries, and online recruitment and interviewing solutions for in-home product-placement tests. It also provides flash survey toolkits that provide access to flash programming applications and outputs; OmniTaxi, which is used for short online survey; and SmartTracker, a market research...

3080 Yonge Street

Suite 2000

Toronto, ON M4N 3N1


Founded in 1999





Key Executives for Research Now, Inc.

Chief Executive Officer, President and Director
Executive Vice President of Global Operations
Chief Revenue Officer of Americas
Chief Strategy Officer of ERI and Managing Director of Research Now, EMEA
Chief Technology Officer
Compensation as of Fiscal Year 2017.

Research Now, Inc. Key Developments

Research Now Launches SmartTracker™

Research Now announced the launch of SmartTracker™, a new data-rich market research solution which enhances both existing and new tracker studies. SmartTracker enables market researchers, brand managers, and advertising agencies to directly connect tracker survey data to diverse data sources for more relevant insights to optimize strategic decisions and improve business results. SmartTracker maintains data consistency from existing research studies, while offering the benefit of leveraging supplemental data to drive new insights without changing existing surveys. It allows new tracker studies to be designed with a more robust view of consumers, with benefits such as shorter, more focused surveys. The types of data SmartTracker can integrate include: Third-party data – such as, segmentation, financial, life stage, automotive – to broaden and deepen understanding of consumers and enhance analysis; Research Now first-party profile data with over 1,100 attributes to supplement or replace existing survey questions with confidence; Advertising exposure data to increase understanding of impact of ads on key brand metrics, read the pulse of the market regarding the impact of advertising creative, and optimize and drive improvement of advertising ROI; Customer data – such as sales and CRM data – to link survey data directly with known behaviors.

Research Now Enhances Samplify™ Platform

Research Now announced an enhanced version of the Samplify platform, the company's DIY platform that enables marketers to conduct quick-turn agile research cost-effectively for faster time to insights. New to the platform is a robust survey authoring tool that is designed to be used without special research expertise. The easy-to-use drag-and-drop interface to author surveys allows marketers to reach consumers 24/7. With the self-serve survey authoring capability, marketers gain access to advanced data visualizations within the Samplify platform, enabling them to make meaningful discoveries without having to sift through large data sets. The Samplify platform accesses Research Now's panel data of millions of consumers worldwide including hard-to-reach consumer audiences like younger millennials. It features robust targeting capabilities based on hundreds of attributes such as automobile ownership, cellphone type, children in household, computer ownership, and grocery shopping.

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