May 20, 2018 4:30 PM ET

Internet Software and Services

Company Overview of CAKE, Inc.

Company Overview

CAKE, Inc. develops a SaaS based platform that enables companies to track and analyze digital marketing ROI in real-time. Its platform brings clarity to digital marketing campaigns and empowers clients with the insight to make intelligent marketing decisions. The company offers CAKE for Advertisers, which allows advertisers track performance across multiple channels; and CAKE for Networks that enables affiliates or networks manages digital campaign. It also provides cupCAKE, a cloud-based campaign management solution for affiliate marketers; and CAKE Mobile, a tracking and analytics solution for mobile performance campaigns. The company serves advertisers, agencies, and affiliated networks w...

2244 West Coast Highway

Suite 250

Newport Beach, CA 92663

United States

Phone:

424-238-5976

Key Executives for CAKE, Inc.

President
Age: 55
Founder and Chief Technology Officer
Age: 30
Interim Chief Financial Officer
Managing Director of EMEA
Senior Vice President of Client Success
Compensation as of Fiscal Year 2017.

CAKE, Inc. Key Developments

One of the Global Banks Selects Accelerize Inc.'s Journey by CAKE as Marketing Intelligence Solution

Accelerize and its digital marketing software division CAKE announced that an international financial institution has selected Journey by CAKE. Built on CAKE's Marketing Intelligence platform, Journey is a cloud-based enterprise solution that collects and analyzes customer journey data using multi-touch attribution for marketing campaign optimization. The move to Journey provides the company with an extended view into vital customer interactions, equipping it with the marketing intelligence required to boost campaign performance and return on advertising spend.

New Media Co Uses CAKE's Cloud-Based Marketing Intelligence Platform

Accelerize and its digital marketing software division, CAKE, announced that New Media Co, is continuing to use CAKE's Cloud-based Marketing Intelligence platform to manage, monitor, measure and optimize multiple digital marketing campaigns on behalf of its clients at a greater scale. CAKE's Marketing Intelligence platform has continued to serve as the foundation for empowering New Media Co to manage relationships with advertisers and affiliates, plus keep tabs on performance across multiple campaigns and digital marketing channels. Using CAKE, the New Media Co team can monitor and assess traffic quality at a very granular level, looking at results by publisher, channel, device, time frame, revenue generated and more. CAKE is also integrated with New Media Co's internal analytics platform, Slice, which also assesses lead outcomes.

BigBangAds Brazil Deploys CAKE by Accelerize to Optimize Digital Marketing Campaigns

Accelerize and its digital marketing software division, CAKE announced that BigBangAds Brazil has deployed CAKE's SaaS-based tracking platform to measure the impact of campaigns, manage affiliate partners and help clients achieve maximum return on ad spend (RoAS). BigBangAds Brazil chose CAKE because of the ease in which its account managers can use the platform to keep tabs on multiple campaigns, affiliates and events. The provider also singled out CAKE's reporting as a key differentiator, as it allows the company's team to provide up-to-the-minute insights about campaign performance for both affiliate partners and advertiser clients.

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Recent Private Companies Transactions

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