June 24, 2018 1:02 PM ET

Internet Software and Services

Company Overview of C1X Inc.

Company Overview

C1X Inc. provides a digital advertising marketplace that enables programmatic direct and automated guaranteed media buys. The company’s platform offers transparency and control in advertising sales for advertisers and publishers. Its platform also sends creative works in various formats, such as display, video, and mobile, as well as digital IO. The company was incorporated in 2014 and is based in San Jose, California.

2880 Zanker Road

Suite 203

San Jose, CA 95134

United States

Founded in 2014



Key Executives for C1X Inc.

Founder and Chief Executive Officer
Chief Operating Officer
Head of Demand Partners and Vice President
Managing Director and Senior Vice President of Asia Pacific, Middle East & Africa
Head of Mobile Business for Asia Pacific, Middle East & Africa and Vice President
Compensation as of Fiscal Year 2017.

C1X Inc. Key Developments

C1X Appoints Kartik Mehta as Director Mobile Business in India

C1X appointed Kartik Mehta as Director mobile business in India. Mehta's appointment will enable C1X to expand its operations in one of its largest strategic growth markets globally. With growing business across direct Indian clients and working with supply and operation teams closely, Mehta will operate out of the Mumbai office and will report to Narayan Murthy Ivaturi, Vice President and Head of Mobile Business, APMEA. Mehta comes with an experience of 14 years that includes both agency and sales. He started his career in advertising and worked with agencies like Bates, JWT, and Cheil WW. He has functional experience in CRM and Digital. His mobile experience started with Vserv where he was part of the global markets team. He then moved to Indonesia to be the Country Head. In his last assignment, he was Mobile Business Lead for YouAppi, an Israeli start-up for India and Southeast Asia business.

C1X Appoints Sunil Punjabi as VP and Business Head, South Asia

C1X has roped in Sunil Punjabi as VP and Business Head - South Asia. His appointment will enable C1X to expand its leadership in one of its strategic growth markets globally. With the responsibility of growing business across direct clients across India and the whole of South Asia, Punjabi will operate out of the company's Mumbai office and report to Rammohan Sundaram, Managing Director & SVP APMEA C1X. Immediately prior to joining C1X, he led the Vuclip Media Sales team where he formed and established their audience network - the Viu Video Audience Network.

C1X Inc. Appoint Executives

C1X Inc. announced its Series B funding of $8.5 million, bringing the total raise to around $15 million. It is now focused on getting the mobile business integration in its programmatic full stack offering and has just got its leadership team in place to that effect. Post hiring Rammohan Sundaram as MD & SVP of APMEA, it has set up its offices across the region with the hub in SEA being Singapore. To this effect it has announced the appointment of Narayan Murthy ("NM") Ivaturi as Vice President and Head of Mobile Business for Asia Pacific, Middle East and Africa. NM, a well-known figure in the media industry, takes charge starting 1 December based out of their Singapore office and will drive all aspects of the business including supply and demand and bring the entire suite of mobile offerings into the programmatic full stack solution of C1X. NM will report to Rammohan Sundaram, MD & SVP of APMEA. Murthy was last with WPP based in Singapore and has held key roles across Mindshare and Tenth Avenue where he drove Mobile & New Tech across the region. Prior to that NM was Global Head of Sales as VP with VserV and has held leadership roles with the Times Group, SVG Media and Yahoo India. C1X has also roped in Abdul Wahab as Sr. Director - Delivery and Optimization, APMEA and he joins from Vizury where he was Global Head of Media and Data Partnership.

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