February 21, 2018 5:49 AM ET

Personal Products

Company Overview of Younique, LLC

Company Overview

Younique, LLC provides skin and body care products under the Younique brand. It offers Moodstruck 3D Fiber Lashes+, eyelash enhancers, and Moodstruck addiction shadow palettes. The company operates in the United States, Canada, Australia, New Zealand, Mexico, France, Spain, Germany, Hong Kong, and Italy. Younique, LLC is based in Lehi, Utah. Younique, LLC is based in Lehi, Utah. Younique, LLC is a subsidiary of Coty US Holdings Inc.

3400 Mayflower Avenue

Lehi, UT 84043

United States



Key Executives for Younique, LLC

Chief Executive Officer and Founder
Co-Founder and Chief Visionary Officer
Compensation as of Fiscal Year 2017.

Younique, LLC Key Developments

Younique Launches New Enhanced Moodstruck 3D Fiber Lashes+

Younique has announced the launch of new Moodstruck 3D Fiber Lashes+. While the name of the new lash enhancer remains the same as its predecessor, everything from the transplanting gel to the 3D fibers and applicator has been recreated. The transplanting gel formula helps provide better adhesion, with conditioning and moisturising effects, while the new 3D Fibers are made of Nylon fortified with squalane. This serves as the essential ingredient in Younique Royalty Uplift Beauty Serum to provide a nourishing base for smoother coating. Separately, beauty products manufacturer Coty has signed an agreement to acquire a 60% stake of Younique for about $600 million. The partnership will combine Younique's e-commerce platform and social selling direct-to-consumer business model with Coty's beauty product research and development (R&D), as well as its manufacturing and supply chain capabilities.Together, Younique and Coty expect to accelerate the product offering and geographical expansion of Younique.Younique develops beauty products, which combine science with the best ingredients. The company's technology platform is built for mobile-first e-commerce and seamless global expansion, with about 200,000 active presenters and over 4.1 million consumers in ten countries.

Younique Launches New Beauty and Skincare Lines

Younique has launched beauty and skincare lines Splash Liquid Lipstick and Royalty, as well as other product extensions. Younique's Royalty skincare line consists of eleven products including cleansers, serums, moisturisers (with and without  sunscreen protection), and a detoxifying mask preserve. Some of these products have retained their original formula but have been re-named, such as Royalty Rose Water Toning Spritz and Uplift Beauty Serum. The new bamboo charcoal Royalty Detoxifying Mask makes a foam on the skin, which is designed to soak up environmental impurities and aid oxygenation. Royalty Instant Lifting Serum claims to give firmer-looking skin two hours after use, as well as long-term benefits of minimising the appearance of fine lines and wrinkles. Other new products include line extensions for Splurge Cream Shadow in new matte shades and Moodstruck Precision Pencil Lip Liner in five new colours.

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