June 22, 2018 5:13 AM ET

Internet Software and Services

Company Overview of Waterfall International Inc.

Company Overview

Waterfall International Inc. provides mobile and social marketing software platform for enterprises. Its platform enables brands, agencies, and technology providers to personally engage customers across SMS, MMS, passbook, Facebook, Twitter, 2D codes, IVR, mobile wallets, mobile coupons, and push notifications. The company also provides client services, including compliance management and maintenance, guidance, and Web training services; campaign management and API services that include pass off day-to-day management of mobile campaigns, debug API calls and requests, and design custom integrations; and software services. Waterfall International Inc. was founded in 2005 and is based in San Fr...

25 Division Street

Suite 205

San Francisco, CA 94103

United States

Founded in 2005





Key Executives for Waterfall International Inc.

Chief Executive Officer
Chief Financial Officer
Head of Strategy
Senior Vice President of Business Development
Vice President of Design & Special Projects
Compensation as of Fiscal Year 2017.

Waterfall International Inc. Key Developments

Waterfall International Inc. Presents at Mobile Shopping 2017, Oct-25-2017 02:30 PM

Waterfall International Inc. Presents at Mobile Shopping 2017, Oct-25-2017 02:30 PM. Venue: Omni Rancho Las Palmas, Rancho Mirage, California, United States. Speakers: Matt Silk, Head of Strategy.

CLX Communications and Waterfall to Modernize Mobile Messaging Via Google Early Access Program to RCS Business Messaging

CLX Communications and Waterfall have announced a partnership with Google to provide the next generation of messaging services to brand marketers using Rich Communication Services (RCS) standard embedded directly into consumers' native messaging apps. The partnership is part of Google's Early Access Program (EAP) announced and debuting at Mobile World Congress in Barcelona next week. The program will allow brands to reach customers in new and dynamic 'mobile app-like' ways directly within Android smartphones' native messaging service, providing features including suggested replies and actions, dynamic rich media, and company branding.

Waterfall Provides Mobile Marketing Solutions to Tailored Brands

Waterfall announced their partnership with Tailored Brands. The partnership will deliver Waterfall's mobile marketing and engagement solutions across Tailored Brands' three marquee brands. With the addition of Tailored Brands to their client roster, Waterfall increases their footprint in the retail vertical and delivers the next wave of innovation for brands to better retain and grow their customer base through data-driven campaigns. Waterfall's cloud mobile marketing platform enables marketers to plan and execute mobile engagement strategies that facilitate interactive customer dialogues, profiling and targeting, cross-channel platform integrations, while providing insightful measurement and analytics. Waterfall's technology optimizes customer engagement and increases retention across mobile to ensure higher return on marketing spend, significantly above ROI coming from traditional channels.

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