April 27, 2018 4:40 AM ET

Household Durables

Company Overview of Ascion, LLC

Company Overview

Ascion, LLC, doing business as Reverie, manufactures and distributes mattresses and adjustable foundations. The company offers sleep systems, pillows, accessories, and linens.It also operates as an online retailer. Ascion, LLC was founded in 2003 and is based in Bloomfield Hills, Michigan.

750 Denison Courtyard

Bloomfield Hills, MI 48302

United States

Founded in 2003



Key Executives for Ascion, LLC

Chief Executive Officer
Chief Operating Officer
Chief Marketing Officer
Compensation as of Fiscal Year 2017.

Ascion, LLC Key Developments

Reverie® Launches New Innovations in Sleep Technology

Reverie®, announced the launch of a new product lineup for fall 2016, featuring a collection of design-forward, Bluetooth®-enabled T Series adjustable bases and a brand new series of six mattresses customized for individual comfort. Company put some serious R&D horsepower behind new mattress lineup, which provides total customization for the individual that can evolve with them over time as their bodies and lifestyles change. Details of the company's new offerings include: T Series Adjustable Power Bases (SRP: $1,799 - $1,999)—Now available for purchase at retailers nationwide, this elegant series of power bases provide optimum comfort. Serving as the lineup of Reverie's adjustable power bases, the 7T, 8T and 9T feature limitless head and foot positions, 4-wave High Definition Massage, an under-the-bed nightlight, Bluetooth Smart technology for controlling bed with iOS (and soon Android) devices, an OLED remote, customizable 3-in-1 wooden leg designs for different height options, and a sophisticated, high-end furniture look. Dream Hybrid Mattresses (SRP: $1,499 - $1,999)—This collection of entry-level mattresses featuring Reverie's patented DreamCell™ technology allows for custom firmness on each side of the mattress for couples with ifferent preferences and hybrid comfort layers combining the feel of memory foam with the responsive temperature of Talalay latex. Dream Supreme Mattresses (SRP: $2,499 - $3,499)—The four mattresses offered in the Dream Supreme line offer complete customization of firmness and feel. The Dream Supreme I and II Hybrid versions combine memory foam and Talalay latex, while the Dream Supreme I and II Natural versions provide all-natural Talalay latex. In all models, DreamCell foam springs allow for dual firmness and the flexibility to adjust firmness as body and preferences change over time, while OEKO-TEK® Standard 100 latex, CertiPUR® certified memory foam and RevTech™ foam ensure optimal comfort. The top-of-the-line mattresses also include cashmere-blended woven covers and graphite-infused latex for ultimate luxury and comfort.

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Recent Private Companies Transactions

No transactions available in the past 12 months.

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