PlayFab, Inc. provides a backend platform for games that deliver real-time tools and services for LiveOps. It offers its services for live mobile, PC, and console games. The company enables users to build card, multiplayer shooter, VR experience, and Facebook games. It also provide add-ons for categories, such as advertising, analytics, community, customer support, content management, marketing, monetization, migration kits, multiplayer, platforms, and other services. PlayFab, Inc. was formerly known as UberNet Inc. and changed its name to PlayFab, Inc. The company was founded in 2011 and is based in Seattle, Washington with a location in Berlin, Germany. As of January 29, 2018, PlayFab, Inc...
1601 2nd Avenue
Seattle, WA 98101
Founded in 2011
IBM and PlayFab, Inc. Announces Joint Initiative to Apply IBM Watson to Unlock New Value for Game Developers
Mar 20 17
IBM InterConnect –IBM and PlayFab announced a joint initiative to provide game developers with deeper insights into their players' behavior. By pairing the IBM Watson Data Platform on IBM Cloud with PlayFab's backend services for games, developers can utilize the industry's fastest data ingestion engine with cognitive powered decision support to help improve player experiences and boost engagement. The interactive gaming market generated more than $91 billion in revenue in 2016, with more than $41 billion from mobile gaming. To achieve projections of $120 billion by 2020, the industry will need to increase capabilities to understand and act on player behavior in real time. The Watson Data Platform provides game developers with the necessary tools to perform deep, collaborative analytics, including machine learning, across massive data sets. PlayFab provides a backend platform with powerful real-time tools and services for operating games post-launch. The PlayFab platform includes player relationship management, tournaments and leader boards, in-app commerce, content management, and powerful automation tools to reduce player churn and boost engagement and monetization. Through this new initiative, PlayFab's customers can tap into Watson Data Platform to unlock the power of industry leading machine learning technologies. Built on Apache Spark, IBM Watson Machine Learning intelligently and automatically builds models from structured and unstructured data and open machine learning libraries, while accelerating model deployment into business operations. With Watson Machine Learning, game developers can analyze more data about their players and deploy those learnings directly into their games via PlayFab's platform. Additionally, Watson Data Platform provides PlayFab developers the ability to accelerate and simplify data ingestion – potentially up to 43TB per hour (using IBM HTAP with 100 nodes) - then collaborate around the data with a wide range of analytics tools including a variety of machine learning libraries. Watson Data Platform brings together content, data, models, and open source resources from IBM and others, including H2O, RStudio, and Jupyter Notebooks, on Apache Spark in a single, security-rich managed environment.