November 18, 2017 1:47 AM ET

Hotels, Restaurants and Leisure

Company Overview of Flywheel Sports, Inc.

Company Overview

Flywheel Sports, Inc. operates indoor cycling ride studios in the United States. It provides total body sculpting classes that blend light weight training, dance, and core strengthening exercises; and retails fly gear merchandise, sweatpants and pullovers, and tank tops and T-shirts for men and women. The company allows its customers to buy and reserve classes online. Flywheel Sports, Inc. was founded in 2010 and is based in New York, New York with locations in Flatiron, Upper West Side, Upper East Side, Tribeca, East Hampton, Sag Harbor, Millburn, Stamford, Englewood, and Scarsdale.

53 West 23rd Street

9th Floor

New York, NY 10010

United States

Founded in 2010



Key Executives for Flywheel Sports, Inc.

Chief Executive Officer
Age: 45
Executive Chairman
Age: 71
Co-Founder and Creative Director
Chief Financial Officer
Chief Operating Officer
Compensation as of Fiscal Year 2017.

Flywheel Sports, Inc. Key Developments

Flywheel Sports Announces Executive Changes

Flywheel Sports added two key executives to its leadership team. Bill Stauffer, formerly of EHE International, takes the reigns as Chief Operating Officer. Michael Cohen joins the team from Birchbox as Chief Financial Officer. Stauffer will oversee all aspects of operations for the Flywheel brand. Cohen will oversee financial planning, accounting, logistics and business insights. A 15-year veteran in the health and wellness industry, Stauffer joins Flywheel after working at EHE International where he served as Chief Operating Officer. Cohen brings nearly 20 years of financial and operations experience to his new post, having held positions in the digital, sports and financial services industries. Most recently Cohen served as CFO of leading beauty and grooming retailer Birchbox, helping guide the company through rapid growth.

Flywheel Sports Appoints Geralyn Coopersmith as Chief Content Officer

Flywheel Sports Inc. announced the appointment of Geralyn Coopersmith as Chief Content Officer. Coopersmith previously held leadership roles at Nike and Equinox. Most recently, Geralyn was Nike's Global Director of Performance and Fitness Training, responsible for the strategic direction and quality control of all the brand's fitness content, including their large global fitness events, retail programming and digital streaming properties like the Nike Training Club app.

Flywheel Sports Inc. Appoints Sarah Robb O'Hagan as Chief Executive Officer, Effective Feb. 1, 2017

Flywheel Sports Inc. announced that it has appointed Sarah Robb O'Hagan as Chief Executive Officer, effective Feb. 1, 2017. Most recently, Sarah was global president of Equinox, where she led a significant innovation and technology transformation. As CEO of Flywheel Sports, she plans to transform the business into an omnichannel lifestyle brand through the enrichment of program content, enhanced services, and the strengthening of its technology platform. In her new role, Sarah will be based out of the company's headquarters in the flatiron district of New York.

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