June 24, 2018 9:17 AM ET

Internet Software and Services

Company Overview of TapInfluence, Inc.

Company Overview

TapInfluence, Inc. develops marketing software that automates creation, management, and measurement of influencer content marketing programs. It offers TapInfluence, a cloud-based influence marketing platform that is used by enterprise CMOs and marketers to scale the creation of content and distribute it to consumers; and TapInfluence Marketplace, a solution where brands search and connect with influential content creators who share relevant stories with their audiences. The company’s cloud-based software enables brands to manage influencer campaigns, distribute branded content, and measure results in one place. Its TapInfluence solution is also used by social influencers with audiences on b...

2100 Central Avenue

Suite 200

Boulder, CO 80301

United States

Founded in 2009

Phone:

720-726-4074

Key Executives for TapInfluence, Inc.

Chief Executive Officer
Co-Founder
Co-Founder and Chief Product Officer
Director of Operations
Chief Revenue Officer
Compensation as of Fiscal Year 2017.

TapInfluence, Inc. Key Developments

TapInfluence Launches First Automated FTC Compliance Tool

TapInfluence announced the launch of The FTC Auditor, the first automated Federal Trade Commission (FTC) compliance tool for influencer marketing and social media. The new technology powering The FTC Auditor algorithmically checks and verifies influencer-generated content for FTC compliance by using advances in data science, trained against eight years of historical social network data. Artificial Intelligence (AI) models were created using data science advances in Natural Language Processing to interpret the content of the posts and to score them for compliance with FTC guidelines. Beyond FTC compliance, the auditor serves as an unofficial reputation tool, helping to maintain a brand's integrity and an influencer's authenticity with their audience. The FTC Auditor will be one of many critical lines of defense, protecting brands and influencers from costly and embarrassing FTC mishaps. This launch is the first of many developed directly upon data science findings and TapInfluence's unique, foundational data set. As more marketing budgets shift to influencer-generated content, TapInfluence is the best partner for marketers to maximize compliant influencer engagements saving brands time and money.

TapInfluence Inc. Lays Off Workers

TapInfluence Inc. has laid off an unspecified number of workers. The layoffs comes about three months after the company relocated its 50 workers from Boulder to an office space in downtown Denver, at 1514 Curtis St.

TapInfluence Launches Influencer Discovery

TapInfluence has launched an advanced search feature and insights capabilities based on data science called Influencer Discovery. This new feature helps marketers quickly identify the right vetted influencer to create authentic content on the brand's behalf. Influencer Discovery provides a scannable and actionable view of an influencer's content performance, a comprehensive 360-degree view of his/her audience, a snapshot of their cost of content creation, influencer penetration on social networks, and the industry's most comprehensive personal influencer profiles. Influencer Discovery offers the marketer unparalleled access to an expanded marketplace of influencers, as well as assurance that their campaigns with TapInfluence are optimized for the best performance possible including CPE (cost per engagement), reach, and sales lift. Western Digital and Influencer Marketing Agency Carusele provide validation about Influencer Discovery. Influencer Discovery: a sophisticated suite of features that allows marketers to connect with social influencers through a variety of new search options including: types of content produced, topics/keywords, location with radius search, interests, and specialized rates by medium. The Influencer Discovery method of search is the fastest and most efficient method for influencer marketing because it quickly surfaces influencers who have the right content and voice for a brand’s message. Within Influencer Discovery, TAP has enabled further value-added capabilities. Audience Intelligence: works alongside Influencer Discovery to maximize search results through the TapInfluence platform. Audience Intelligence harnesses IBM Watson data, providing a 360-degree picture of the individual influencer to assess how that influencer’s audience will relate to a brand and to an individual campaign. Audience Intelligence provides information about influencers’ audiences including brand affinities, DMAs, interests, and advanced demographic data like household income levels. Influencer News Portal: provides an interactive dashboard of carefully curated influencer lists and recommended searches based on vertical, interests and when the influencer joined the TapInfluence marketplace, meaning the newest and most relevant influencers are always at fingertips. Collaborative Search: allows users within the same TapInfluence account to share influencer searches and lists with one another. If one user in an account creates a relevant search, other members of the team can save time by reviewing and approving curated lists of influencers. Smart Pricing: allows users to search influencers by their Cost per Engagement, which considers an influencer’s reach, rate, and historical performance for sponsored content. Specialized rates and cost per engagement can be used together to make smart influencer selection decisions based on a marketers campaign objectives and budget.

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