December 11, 2017 7:22 AM ET


Company Overview of RentPath, LLC

Company Overview

RentPath, LLC publishes and distributes online media guides. It operates real estate Websites that help consumers to find rental properties (apartments and houses) and new homes through its online and mobile platforms. The company’s platforms help to simplify the home search experience and drive leads for property management operators, owners/landlords, new home-builders, and real estate professionals. It serves renters and new home buyers in the United States. RentPath, LLC was founded in 1989 and is based in Atlanta, Georgia.

950 East Paces Ferry Road NE

Suite 2600

Atlanta, GA 30326

United States

Founded in 1989

745 Employees





Key Executives for RentPath, LLC

President & CEO
Age: 53
Senior VP & CFO
Age: 49
Senior VP of Sales and President of Apartment & Homes Divisions
Age: 54
Senior VP, General Counsel & Corporate Secretary
Chief Technology Officer
Compensation as of Fiscal Year 2017.

RentPath, LLC Key Developments

RentPath Presents at National Multifamily Housing Council OpTech Conference & Exposition, Oct-26-2017 09:30 AM

RentPath Presents at National Multifamily Housing Council OpTech Conference & Exposition, Oct-26-2017 09:30 AM. Venue: Mandalay Bay Resort and Casino, Las Vegas, Nevada, United States. Speakers: John Thornton, Senior Director, Performance Marketing.

RentPath Releases First Mobile Search Engine

RentPath released on Apartment Guide the first mobile search engine that takes consumers inside dozens of communities with a single tap on their phones, a captivating visual search experience that exponentially increases user engagement and drives more leads. The visual search functionality increases the likelihood that a user will favorite a property by 200% and the number of taps to call a community by 13%. The mobile-first experience allows prospective renters to compare images of apartment features side-by-side with one click, view more properties on a single mobile page, more easily share with friends and family, and see favorites alongside search results. Potential renters view 34% more properties on each visit with the easy-to-navigate experience. More than 84% of renters are searching for apartments on their mobile phone and the visual experience matters. With visual search, Apartment Guide now offers the most user-friendly and intuitive sharing functionality available in the multifamily industry. It's the only major listing service that allows sharing across five different platforms, enabling users to easily collaborate with friends and family during the search process. The entire visual search experience is built on RentPath's room-level search engine, which is the first in its category to leverage machine learning to automatically catalogue hundreds of thousands of property photos by room type. That ensures prospective renters enjoy a more customized, shareable experience.

RentPath, LLC Appoints Marc Lefar as President and Chief Executive Officer

RentPath, LLC announced that effective immediately, Marc Lefar has been named President and Chief Executive Officer. Lefar brings a wealth of mobile and digital experience to RentPath, having led the transformation of cloud communications provider Vonage Holdings as CEO from 2008 to 2014. He currently serves on the Board of Directors of ClassPass and IPC Systems, as well as on the President's National Security elecommunications Advisory Board. Kim Payne, who has been serving as interim CEO during the search process, will resume her long-time role as Chief Financial Officer. Over his 30-year career, Lefar has developed a unique blend of global marketing, product, financial, and operational expertise, leading successful teams across a range of markets and businesses. In his prior tenure as CEO of Vonage.

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