March 18, 2018 7:57 AM ET


Company Overview of Youappi

Company Overview

Youappi provides mobile advertisement serving technology solutions for the acquisition and conversion of mobile customers. It offers OneRun, a platform that enables marketers and agencies to include video advertisements in user acquisition campaigns. The company also provides Re-Engagement solution, which offers access to its real-time bidding, and social and direct traffic, as well as enables multiple touch points between brand and user; Software Development Kit, an extension of the OneRun Platform to enable rewarded videos and video interstitials for publishers and app developers; and managed solutions for mobile brands that convert data into users. Youappi was founded in 2011 and is based...

2 Embarcadero Center

Suite 2310

San Francisco, CA 94111-3919

United States

Founded in 2011



Key Executives for Youappi

Co-Founder and Chief Executive Officer
Co-Founder and Chief Technology Officer
Chief Financial Officer
Director of Business Development for London Office
Compensation as of Fiscal Year 2017.

Youappi Key Developments

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi's User Acquisition (UA) solution as part of its 360 Platform. YouAppi Re-Engagement offers unprecedented access to YouAppi's Real-time Bidding (RTB), social and direct traffic, enabling multiple touch points between brand and user, accelerating growth and increasing Return on Ad Spend (ROAS) by as much as 12 times. YouAppi Re-Engagement works by collecting data in real time through seamless integration with mobile measurement partners, ensuring the most up-to-date audiences for continuous targeting. The solution then analyzes post-install event patterns from all users, regardless of what channel they were acquired, allowing YouAppi to focus re-engagement efforts on an app's current high value and Monthly Active Users (MAU). Additionally, YouAppi experts provide strategies to the campaign using YouAppi data, helping to distinguish between active, inactive and lapsed users, and serving contextually relevant, dynamic ads designed to navigate users through the complete customer journey. Finally, YouAppi's Optimization Engine maximizes performance by utilizing machine learning algorithms to recommend the best days and hours, in-app partners, ad creative, deep links, placements and re-engagement messages for the high conversion rates possible. Along with Re-Engagement, the YouAppi 360 Platform comprises four additional pillars including User Acquisition, Brand Video, Rewarded Video and Social, all supported through Machine Learning and Fraud Protection. YouAppi has seen substantial market growth following the launch of its comprehensive platform, now representing 470 of the top global brands, overseeing nearly 17,000 unique campaigns and collecting unprecedented data insights via 1.5 billion users and 100 billion monthly impressions.

YouAppi Launches Lightweight Software Development Kit

Youappi announced the launch of its lightweight SDK (Software Development Kit), designed to seamlessly deliver the company's comprehensive 360 Degree Growth Marketing platform to mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi's 360 Degree Growth Marketing platform, rooted in machine learning-based predictive and matching technology, works across six distinct pillars to deliver a highly optimized user journey that begins with awareness, propels toward purchase, and continues to deliver via re-engagement. Benefits of the YouAppi SDK include: Increased Revenue: proven to deliver higher revenues through global scale, helping publishers maximize earnings. Diverse Global Demand: provides diverse global demand across a variety of app categories, including gaming, shopping, travel, lifestyle and utilities. Industry Standard Ad Formats: easy-to-mix ad formats create the optimum experience for users, including rewarded video, interstitial video and ads, and banners, while driving app revenue. Simplified Integration: built for quick and smooth integration, the lightweight SDK allows brands to create and launch ad campaigns in real time, on a global scale. Multiple Formats: supports all major formats for mobile, helping brands monetize ad campaigns quickly and easily. Self-Service Platform: app developers, marketers and publishers can easily manage ad campaigns through the self-service platform, viewing real-time performance and results, optimizing campaigns, enabling and disabling ad unit types, editing frequency capping and filtering ads to increase revenue. Acquisition of Quality Users: leverage proven algorithms to acquire and continuously engage high quality users, integrates with premium mediation partners to ensure ads are viewed by the right users. 24/7 Support: global dedicated Account Management and Support teams are available 24/7, 365 days a year to support clients.

YouAppi Announces an Integration with Supply Side Platforms for Smartphone Applications and Web (SSPs) Ad Generation (Supership Inc.) and Geniee SSP (Geniee, Inc.)

YouAppi announced an integration with Supply Side Platforms for smartphone applications and web (SSPs) Ad Generation (Supership Inc.) and Geniee SSP (Geniee, Inc.). These Southeast Asian solutions serve publishers and digital marketers in Japan, Indonesia, Vietnam, Singapore, Thailand, and Malaysia. Initially, these partnerships will focus on Japanese inventory to support the growing needs of YouAppi's recently announced Japanese office. Ultimately, these partnerships will also provide inventory for YouAppi's global customers in Indonesia, Vietnam, Singapore, Thailand, and Malaysia. Ad Generation and Geniee SSP will provide inventory for YouAppi clients interested in targeting Japan and Southeast Asia. These partnerships enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across apps and via the mobile web.

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