April 24, 2018 7:52 AM ET

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Company Overview of TrackR, Inc.

Company Overview

TrackR, Inc. develop, manufactures, and markets devices and applications to locate lost or misplaced item. The company offers TrackR bravo, TrackR pixel, TrackR wallet, and TrackR tablet, including distance indicator, item ringer, phone finder, family sharing, crowd locate network, separation alerts, wallet-thin design, and Amazon Alexa integration, a coin-sized device that attaches to phones, wallets, laptops, keys, and other items and facilitates laser engraving and image printing, along with water-resistant case and metal carabiner. Its TrackR enables to locate the lost items via an application on iPhone and Androids using distance indicator or Crowd GPS network. The company also offers p...

7410 Hollister Avenue

Suite 110

Goleta, CA 93117

United States

Founded in 2008



Key Executives for TrackR, Inc.

Co-Founder & President
Chief Financial Officer
Age: 49
Director of Development
Director of Engineering
Compensation as of Fiscal Year 2017.

TrackR, Inc. Key Developments

TrackR, Inc. Presents at 2018 Consumer Electronics Show, Jan-11-2018 09:00 AM

TrackR, Inc. Presents at 2018 Consumer Electronics Show, Jan-11-2018 09:00 AM. Venue: Las Vegas Convention Center, Las Vegas, Nevada, United States. Speakers: Christian Johan Smith, Co-Founder & President.

TrackR, Inc. Announces Executive Appointments

TrackR announced that Chief Operating Officer, Nate Kelly, will assume the role of Chief Executive Officer. He will be responsible for the day-to-day leadership and strategic initiatives of TrackR, working closely with the leadership team to drive continued growth. Previous CEO and co-founder, Chris Herbert, will continue as a strategic board member with a focus on supporting Nate as he builds on the company's momentum.

TrackR Announces Management Changes

TrackR appointed Nathan Kelly as Chief Operating Officer, Matthew Pigeon as Chief Financial Officer and DeAnna Wassom as Senior Vice President of Global Marketing. The addition of these executives to the management team will support the continued scaling of the business while building on the company's vision of revolutionizing personal organization. Nathan Kelly will be responsible for helping TrackR transform from a visionary startup to an organization that consistently provides high-quality product experiences that redefine the item tracking space. Mr. Kelly has a proven track record in preparing systems, processes, people, products and partners for rapid scaling from his over 15 years of experience at industry-leading companies including Sony Ericsson, Palm and Sonos. Matthew Pigeon is responsible for driving integration and alignment for all finance-related aspects of the business, as well as corporate development, legal, human resources and corporate strategy. Mr. Pigeon has served as Chief Financial Officer for multiple high growth, venture-backed companies and prior to joining TrackR, served as CFO at Sientra, Inc., where he was responsible for leading its successful IPO. In addition to Sientra, Mr. Pigeon acted as Chief Financial Officer and Chief Strategy Officer for The FRS Company and was also a Principal in Banc of America Securities' investment banking group. DeAnna Wassom will lead the development and execution of global marketing across all sales channels and communication platforms. Ms. Wassom has a proven ability for driving revenue growth through brand building and innovative go to market strategies, as well as engaging and inspiring new customers on a global scale for organizations including Sonos, Software.com and OpenWave Systems.

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