Company Overview of Fashion Snoops Inc.
Fashion Snoops Inc., a trend forecasting and consulting agency, helps brands and companies to identify and act on trends and cultural movements that impact their businesses. The company offers subscription-based online trend forecasting and consulting services in the areas of early trend forecasting, tailored trend alignment, collection planning, trend communication materials, educational workshops, brand-specific trend formulas, globalization, design direction, and innovation plus creativity boosting seminars; and FS White Space, a collaborative platform wired for creators to streamline the creative process. It serves Fortune 500 companies, such as fashion (apparel and textile), footwear an...
39 West 38th Street
New York, NY 10018
Founded in 2001
Key Executives for Fashion Snoops Inc.
Compensation as of Fiscal Year 2017.
Fashion Snoops Inc. Key Developments
Fashion Snoops Introduces FS White Space
Jun 22 17
Fashion Snoops introduced FS White Space, the first true collaborative platform wired for creators to streamline the creative process and harness future trends quickly and powerfully. FS is the global creative agency whose trend data, research and insights have powered the creative process of the fashion, accessories, home decor, beauty, toys, automotive, media and other consumer-facing industries for 17 years. Combining insight with technology, FS White Space gives creative teams a single place where they can get inspiration, create, refine, organize, discuss and share their concepts. FS White Space draws focused and relevant content from FS’ legendary trend research base and the expertise of its editorial staff of recognized experts in their respective categories. The dedicated FS team curates the comprehensive data, research and insights from thousands of traditional and social media sources, trade and runway shows, as well as street-level influencers and tastemakers worldwide. The platform isolates the creative process in three unique steps, research, curate and present, all of which require collaboration and conversation. An example of the process at work includes the team responsible for designing car interiors. To begin, the team, which may include product designers in Milan, technologists in Silicon Valley and process engineers in Tokyo, initiates the process on FS White Space by researching FS-identified Macro Trends impacting product design and curating their ideas into a single space that is accessible across the globe. FS’ extensive research, dating back nearly a decade, has identified the Macro Trend of the emergence of the Empowered Woman, including her expanded role in the economy and driving purchasing decisions. The creative team personifies this trend in their design, and by using FS White Space’s trend research to cultivate information, data and analysis, they answer questions about the car interior specific to the end-buyer—the Empowered Woman Consumer. From there, the concept is born.
The team then uses FS White Space’s cloud-based workspace to house and collect the larger team’s ideas, calling on internal stakeholders to weigh in. The concept is automatically made available to the team in real-time, with color palettes, mood boards and commentary from FS editors and trend spotters, as well as automobile industry tastemakers. With the concept built, FS White Space facilitates discussion, sharing and conversation about the idea, while allowing the team to continually make alterations and revisions throughout the process. As the design concept is brought to fruition through FS White Space and refined through the team’s ongoing conversation on the platform, it is prepared for final presentation in the most complete form with input from all creative parties and with the cultural analysis and data to validate the design decisions made.
UBM Fashion Announces Partnership with Fashion Snoops
Feb 21 17
UBM Fashion announced a strategic partnership with Fashion Snoops. In line with UBM Fashion's focus on providing education and insight for attendees and brands, Fashion Snoops will provide clear, consistent inspiration and direction on key fashion trends and topics to assist UBM Fashion customers in making decisions that will help them grow their businesses. Fashion Snoops and UBM Fashion's partnership will create one cohesive and compelling trend voice across all UBM Fashion trade events, from overarching cultural trends to market-specific seasonal guidance on key trends in colors and product. Develop educational materials in the form of trend galleries, boards, buyer guides, website articles, seminars and more. Lay the foundation for each show to develop its own unique trend direction, specific to its unique market segment, while retaining linkages to the common trends that cut across the industry.
Fashion Snoops Announces the Launch of Palette Builder
Sep 13 16
Fashion Snoops announced the launch of Palette Builder, a new technology designed to automate and streamline the way New Creatives source, create, and communicate color. The company has transformed what once was a tedious and manual process of color planning by building a platform where this can now be done online, quickly and collaboratively. Utilizing Palette Builder, creatives can find inspiration and color recommendations, extract colors from an image, visualize color standards, build palettes, archive and share them - all in an easy-to-learn platform. Using dynamic pro-templates, the platform allows users to create compelling palettes in a matter of seconds. The cloud-based platform gives creatives access to palettes anytime, anywhere. It allows companies to share color direction throughout the organization. Palette builder is an integral part of Fashion Snoops’ Creative Platform – a subscription-based online source of inspiration, data, and tools for creatives in fashion, textile, accessories, home décor, beauty, and other creative-driven industries. The integration allows users to seamlessly incorporate Fashion Snoops color recommendations into their own palettes, gaining a significant head start in their color planning process and confidence in the direction taken.
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