June 20, 2018 2:35 AM ET

Household Durables

Company Overview of Vita-Mix Corporation

Company Overview

Vita-Mix Corporation manufactures and supplies blending equipment for home and commercial use. The company offers personal and other types of blenders, as well as various accessories for homes; and beverage blenders, food preparation blending machines, and frozen treat mixers for commercial clients, including restaurants, franchises, foodservice operators, mixologists, and other chains. It offers its products through retailers for homes; and commercial foodservice dealers for businesses in the United States. The company also offers its products through international distributors for clients outside the United States. Vita-Mix Corporation was founded in 1921 and is based in Cleveland, Ohio.

8615 Usher Road

Cleveland, OH 44138

United States

Founded in 1921





Key Executives for Vita-Mix Corporation

Chief Executive Officer and President
Executive Chairman
Chief Operating Officer
Vice President of Commercial Sales
Compensation as of Fiscal Year 2017.

Vita-Mix Corporation Key Developments

Vitamix Presents at Adobe Summit 2018, Mar-25-2018

Vitamix Presents at Adobe Summit 2018, Mar-25-2018 . Venue: Las Vegas, United States. Speakers: Jimmy Wojtila, Digitial Marketing Specialist - Email.

Carbon Announces Partnership with Vitamix and Technology House Reimagined Part Design and Production to Create an Innovative Micro-Fluidic Nozzle

Carbon announced its innovative partnership with Vitamix for home and commercial use. Together with The Technology House (TTH) the companies reimagined part design and production to create an innovative micro-fluidic nozzle at mass scale that is 10 times more durable, uses 30% less material, and is 33% more economical. With a shared commitment to pushing the boundaries of industrial design, Carbon, Vitamix and TTH joined forces to reimagine how they could design, engineer, make and deliver the Vitamix blender’s pressurized nozzle – a critical part of a system used to rinse and clean the containers in commercial shops all over the country. Historically, the nozzle was designed to be six different injection-molded pieces, and needed to be made with durable materials that can withstand high pressures and temperatures, as well as regular exposure to strong cleaning agents like bleach, detergents, and sanitizers. Seeking a simpler and more economical design, Vitamix turned to TTH, and they set their sights on the ambitious goal of manufacturing the six-part nozzle as a single, monolithic part. Carbon’s complete 3D Manufacturing solution enabled them to make the unmakeable; using its durable Rigid Polyurethane (RPU) material, SpeedCell™ system (which includes M2 printers and Smart Part Washer), and proprietary Digital Light Synthesis™ technology, they were able to manufacture complex geometries and channels with excellent surface finish, a critical element due to the high-pressure fluidics performance requirement of the nozzle. As a result, the Carbon-produced part exceeded the quality standards previously achieved through traditional manufacturing, and Vitamix is deploying tens of thousands of these nozzles into stores all over the country.

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Recent Private Companies Transactions

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