May 21, 2019 11:38 AM ET


Company Overview of InContext Solutions, Inc.

Company Overview

InContext Solutions, Inc. provides mixed and virtual reality solutions for retail optimization needs. It offers ShopperMX, a web-based three-dimensional simulation software solution for the collaborative ideation, evaluation, and activation of retail experiences. The company provides digital content, virtual simulation, insight and analytics, and retail technology solutions. It serves consumer packaged goods, retail, consumer electronic, restaurant and food service, home improvement, and apparel and fashion industries. The company was incorporated in 2008 and is based in Chicago, Illinois with operations in London, United Kingdom; Summit, New Jersey; New Brighton, Minnesota; and Milwaukee, W...

300 West Adams

Suite 600

Chicago, IL 60606

United States

Founded in 2008



Key Executives for InContext Solutions, Inc.

Vice-Chairman and Chief Executive Officer
Co-Founder, Executive Chairman & Chief Research Officer
Co-Founder and Chief Technology Officer
Chief Financial Officer
Age: 66
Group Vice President of Operations
Compensation as of Fiscal Year 2018.

InContext Solutions, Inc. Key Developments

InContext Solutions Extends ShopperMX into Apparel and Footwear

InContext Solutions announced the expansion of its core offering, ShopperMX, to include customized offerings for both apparel and footwear retailers and brands. Due to the complexities in sourcing and production, the apparel and footwear industries have been historically slow to adopt new technology and have instead relied on business processes rooted in tradition, resulting in high travel and shipping costs, merchandising execution challenges, and outdated shopping experiences. Digital transformation is top of mind for many leaders in apparel and footwear as they look to improve topline brick-and-mortar sales and reduce operational expenses. InContext is poised to help streamline inefficiencies and drive growth. Using InContext Solutions’ 3D simulation and virtual reality platform, ShopperMX, clients can digitize sampling, visual merchandising, and store communications to reduce the costs of prototyping, enhance the customer experience, and improve operational compliance. Apparel and footwear brands and retailers use ShopperMX to impact: Sampling: Produce and manage single-source digital samples through the lifecycle of an item as it migrates from sourcing to brick-and-mortar or e-commerce. Visual Merchandising: Build and navigate virtual showrooms and/or scale brick and mortar stores in 3D by desktop or virtual reality headset. Visual merchants can make real-time changes to micro and macro space including fixtures, product arrangement, assortment, and styling. Shopping Experience: Garner near-real-time feedback on store merchandising and experience from your shoppers during planning. Store Communications: Deploy store-specific merchandising instruction down to managers through a mobile or web-based application.

JDA Software, Inc.and InContext Solutions Partner to Provide the Next Generation Retail Merchandising and Category Management Platform

JDA Software, Inc. and InContext Solutions announced their partnership to bring together the technology platforms of both companies. The combination will offer virtual reality-based visualization and category management capabilities for retailers to virtually walk through the store, changing planograms and assortments on the fly. Initially, the companies will link JDA Category Knowledge Base, from the JDA® Category Management portfolio, with InContext’s ShopperMX™ VR SaaS platform to allow immersive collaboration, visualization and testing of category strategies. Longer term, the partnership synergies will enable more agile design, analytics and deployment of total store shopper experiences for brick-and-mortar retailers, further optimizing the supply chain and store operations.

Incontext Solutions Appoints David Rich as Executive Chairman

InContext Solutions named David Rich as Executive Chairman. Rich, who is also an InContext investor, will play a key role in expanding the company's reach, and furthering the strategic vision to revolutionize the shopper experience through VR and big data. Rich is Chairman and CEO of DBR & Associate.

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