April 21, 2018 10:07 PM ET

Healthcare Providers and Services

Company Overview of HealthSTAR Communications, Inc.

Company Overview

HealthSTAR Communications, Inc. provides healthcare marketing and communication services. The company provides marketing and communication services for pharmaceutical products throughout the lifecycle, including promotions planning and execution, public relations, marketing, advertising, strategic communication planning, promotional education, and media development. It develops, manages, and executes the primary aspects of pharmaceutical clients’ communication and marketing for a specific drug brand delivering messaging and promotions to the market to increase the understanding of a compound’s benefits and to drive drug recognition and sales. The company offers marketing services to clients ...

1000 Wyckoff Avenue

Mahwah, NJ 07430

United States

Founded in 1974

Phone:

201-560-5370

Fax:

201-891-2380

Key Executives for HealthSTAR Communications, Inc.

Chief Executive Officer
Group President of Agency Services and Executive Vice President of Corporate Planning
President of The Healthstar Promotions Group
Chief Medical and Strategy Officer
Age: 70
Senior Vice President of Strategic Development/Medical Education
Compensation as of Fiscal Year 2017.

HealthSTAR Communications, Inc. Key Developments

HealthSTAR Communications Deploys Fully Integrated Solution with Veeva CRM Events Management

HealthSTAR Communications announced it has deployed the enterprise-wide, integrated solution for a large pharmaceutical client, combining Veeva CRM Events Management and HealthSTAR’s MER360 engagement management platform. The HealthSTAR MER360 integration for Veeva CRM Events Management represents a unique and validated way of integrating the Veeva CRM Events Management with the event management and related services offered by HealthSTAR Strategic Engagements (HSE). The integrated solution provides life science companies with: Highly optimized workflow design uniquely developed by HSE for Veeva CRM Events Management focused on clarity, ease of use, and full lifecycle perspective; Near real-time integration between Veeva CRM Events Management and HSE’s events management and service delivery platform for fully integrated execution and field awareness of every aspect of event status; HSE’s robust cloud-based Web API integration eliminates clunky workarounds and outdated batch file approaches and adds heightened security and fault-tolerance; Seamless integration that keeps the field and their meeting planners connected and able to focus on maximizing the value of every event without wasting time on basic status updates; Ability to integrate HSE platform and the HSE integrated solution with Veeva to other internal and partner/3rd party systems for true enterprise data integration, meeting business and compliance needs while minimizing IT involvement.

HealthSTAR Communications, Inc. Announces Advisory Board and First Board Member

HealthStar LLC announced the formation of its advisory board and the appointment of its first member, Daniel Walpole.

HealthSTAR Communications Appoints Marcia McLaughlin as Vice Chair

Marcia McLaughlin, former CEO of Centron, has now been named Vice Chair, HealthSTAR Communications, and will be working closely with all HealthSTAR Communications companies to ensure individualized offerings are available to each client based on specific brand needs.

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