June 22, 2018 11:48 PM ET


Company Overview of Nielsen Audio, Inc.

Company Overview

Nielsen Audio, Inc. offers media and marketing information services in the United States and internationally. It estimates the size and composition of radio audiences in local markets and of audiences to network radio programming and commercials in the United States. The company's services also include estimating the size and composition of audiences to media other than radio, including mobile media, television viewed out-of-home, and content distributed on multiple platforms; and analyzing the behavior of smartphone and tablet users. In addition, its services comprise providing information about consumers, including their lifestyles, shopping patterns, and use of media, such as the Scarboro...

9705 Patuxent Woods Drive

Columbia, MD 21046

United States

Founded in 1912

1,292 Employees





Key Executives for Nielsen Audio, Inc.

Chief Quality Officer and Executive Vice President
Age: 70
Senior Vice President of Corporate Communications
Compensation as of Fiscal Year 2017.

Nielsen Audio, Inc. Key Developments

Univision Signs Long-Term, Multi-Market Renewal Agreement with Nielsen Audio

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. The renewal covers all of Univision's 64 owned and operated stations in 16 markets. The agreement also covers Univision's national radio network. Univision radio will continue to leverage Nielsen Portable People Meter (PPM) and diary data in all of its existing markets to effectively understand the listening trends of this important and growing demographic segment. In addition, Nielsen's audio services will help Univision radio programmers and station managers keep a pulse on listening preferences in local markets. The combined suite of services will allow Univision radio to fully showcase the power of the Hispanic and Spanish radio consumer.

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