April 19, 2018 8:43 AM ET

Internet Software and Services

Company Overview of First Insight, Inc.

Company Overview

First Insight, Inc. designs and develops cloud based predictive analytic consumer testing solution for department stores, specialty retailers, manufacturers, wholesalers, footwear, and e-commerce companies. The company’s solutions give guidance for product design, buying, assortment planning, pricing, and marketing decisions to improve sales, margins, and inventory turnover; provide forward-looking view of customer demand and merchandise profitability; and deliver inventory investment recommendations and go-to-market price point insight for products that are new to assortments. Its cloud-computing model generates insight on the future success of new products and designs. The company was foun...

2000 Ericsson Drive

Suite 200

Warrendale, PA 15086-6507

United States

Founded in 2007





Key Executives for First Insight, Inc.

Founder, Chief Executive Officer, President and Director
Chief Operating Officer
Chief Commercial Officer
Compensation as of Fiscal Year 2017.

First Insight, Inc. Key Developments

First Insight, Inc. Announces Marimekko Extends Partnership Agreement

First Insight, Inc. announced that Marimekko has extended its partnership agreement. First Insight's consumer-driven predictive analytics are helping the Finnish design company get closer to its customers by gathering real-time data to drive more accurate product-related decisions. Marimekko is a Finnish design company renowned for its original prints.

First Insight, Inc. Presents at NRF Annual Convention & EXPO, Jan-16-2018 01:30 PM

First Insight, Inc. Presents at NRF Annual Convention & EXPO, Jan-16-2018 01:30 PM. Venue: Jacob K. Javits Convention Center, New York, New York, United States. Speakers: Greg Petro, Founder, Chief Executive Officer, President and Director.

BJ’s Wholesale Club Selects First Insight, Inc to Use Predictive Analytics and Machine Learning

First Insight, Inc. announced that BJ’s Wholesale Club will begin using First Insight’s consumer-driven predictive analytics. The tools will help BJ’s make design and buying decisions on the broad spectrum of products offered in its warehouse clubs. First Insight uses online social engagement tools to gather real-time preference, pricing and sentiment data on potential product offerings. The information is filtered through First Insight’s predictive analytic models to determine which products present the greatest opportunity. The solution will enable BJ’s to evaluate a greater number of products and reflect direct consumer input in their buying decisions.

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