November 19, 2017 12:16 PM ET


Company Overview of BAI Brands LLC

Company Overview

BAI Brands LLC produces antioxidant infusion drinks. The company offers drinks in various flavors, including blueberry, apple pear, pear, clementine, pomegranate, watermelon, lemon, mango, panama peach, dragonfruit, black cherry, pink grapefruit, guava, Jamaica blood orange, pineapple, coconut, coconut lime, coconut raspberry, Molokai coconut, coconut pineapple, antiwater, peach tea, passionfruit tea, raspberry tea, and Tanzania lemonade tea; and various packs. It also offers tanks and T-shirts for men and women; T-shirts for boys and girls; and onesies for babies. The company offers its products online, as well as through retailers and stores. BAI Brands LLC was founded in 2009 and is based...

1800 East State Street

Suite 153

Hamilton, NJ 08609

United States

Founded in 2009





Key Executives for BAI Brands LLC

Chief Executive Officer
Chief Financial Officer
Chief Operations Officer
Age: 46
Chief Creative Officer
Compensation as of Fiscal Year 2017.

BAI Brands LLC Key Developments

Bai Brands Announces Executive Changes

Dr Pepper Snapple Group Inc. announced that Lain Hancock has been named chief executive officer for Bai Brands. He will take over leadership from Bai founder Ben Weiss, who has left the business. Hancock had previously served as executive vice president, human resources for DPS. He has also held multiple senior leadership positions with the company's supply chain organization, including continuous improvement, manufacturing and procurement. He joined the company in 2007 after serving as a consultant at McKinsey & Co. and an aviation branch officer in the U.S. Army. Hancock will work closely with Ken Kurtz, Bai's president of sales, to drive alignment and coordination between Bai and the DPS selling organization and deliver profitable growth over the long term for the brand.

BAI Brands LLC Provides Earnings Guidance for the Year 2017

BAI Brands LLC provided earnings guidance for the year 2017. Total 2017 net sales of Bai are expected to be $425 million, across all distribution systems, and total income from operations is expected to be approximately $79 million.

BAI Brands LLC, Dr Pepper Snapple Group, Inc. - M&A Call

To discuss an agreement to acquire Bai Brands, LLC by Dr Pepper Snapple Group, Inc

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