April 26, 2018 6:33 AM ET


Company Overview of Freeman Decorating Co.

Company Overview

Freeman Decorating Co., a brand experience company, helps clients to design, plan, and deliver various brand experiences for their audiences. Its solutions include strategy, creative, logistics, digital, and event technology. It serves customers in the United States and internationally. Freeman Decorating Co. was formerly known as New Idea Service Company and changed its name to Freeman Decorating Co. in January 1927. The company was founded in 1923 and is headquartered in Dallas, Texas with additional offices worldwide. Freeman Decorating Co. operates as a subsidiary of The Freeman Companies.

1600 Viceroy Road

Suite 100

Dallas, TX 75235

United States

Founded in 1923





Key Executives for Freeman Decorating Co.

Owner, CEO & Director
President and Director
Age: 50
Founder & Chairman of the Board
Age: 79
Owner & Vice-Chairman
Age: 54
Compensation as of Fiscal Year 2017.

Freeman Decorating Co. Key Developments

Freeman Launches its Digital Marketing Services

Freeman announced the launch of its Digital Marketing Services, a suite of capabilities available globally to Freeman clients. The offering leverages the Freeman web/app development, social media strategy, digital advertising, email marketing, and data analytics services to provide customers with year-over-year event growth. The Freeman Digital Marketing Services solution is bolstered by an investment in and partnership with Feathr, an award-winning event personalization platform. The new services are designed to boost online registration, drive social and brand engagements, and increase revenue for Freeman customers by integrating event industry-specific strategy, new engaging digital creative storytelling, and deep quantitative analysis. To enhance Freeman's suite of services to further increase return for its clients such as VidCon, Freeman Digital Ventures, led by Maranville, has partnered with and invested in event personalization platform Feathr. The unique platform complements Freeman's continued commitment to innovation and investment in the event digital marketing space and as part of the new Digital Marketing Services offering. Freeman Digital Ventures is a dedicated fund used to accelerate innovation by investing in partnerships that support the development and integration of increasing relevant technology and digital advances for the brand experience category.

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