March 20, 2018 10:22 AM ET

Internet Software and Services

Company Overview of Hitwise Pty. Ltd.

Company Overview

Hitwise Pty. Ltd. provides online competitive intelligence services. The company offers a Web-based service that facilitates marketers with insights on the performance of businesses across various industries. It also provides Hitwise Research Store, an online storefront that offers businesses various reports on competitors’ strategies and industry’s performance; Hitwise ISP Intelligence, the Web-based tools that focus on customer acquisition and retention insights; and search engine marketing services. The company was formerly known as Sinewave Interactive Pty. Ltd. and changed its name to Hitwise Pty. Ltd. in July, 2001. The company was founded in 1997 and is based in Melbourne, Australia. ...

580 St Kilda Road

Level 6

Melbourne, VIC 3004


Founded in 1997


61 3 8699 0100


61 3 9600 4676

Key Executives for Hitwise Pty. Ltd.

Co-Founder and Executive Director
Age: 43
Age: 44
Chief Financial Officer
Senior Vice President of Global Technology and Infrastructure
Senior Vice President and General Manager
Compensation as of Fiscal Year 2017.

Hitwise Pty. Ltd. Key Developments

Hitwise Partners with Kantar Media to Enhance Online Intelligence in the UK

Hitwise have announced a UK partnership with Kantar Media enabling marketers to not only define, measure and understand audiences based on search and website visitation behaviours, but now also by their opinions and attitudes. This combination bridges the gap between online and offline consumer data at massive scale. TGI consumer audiences, delivered by Kantar Media, provide in-depth target intelligence related to all domains of product and lifestyle choice. Hitwise monitors a panel of three million consumers (half of which is mobile) and 160 million monthly searches. By integrating TGI consumer audiences into Hitwise, clients will now be able to focus their analysis around recognisable real-world audiences and client personas, and enrich their online view with valuable audience insights.

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Recent Private Companies Transactions

No transactions available in the past 12 months.

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