April 21, 2018 6:49 AM ET

Hotels, Restaurants and Leisure

Company Overview of Taco Bell Corp.

Company Overview

Taco Bell Corp. owns, operates, and franchises a chain of Mexican-inspired quick service restaurants in the United States. The company’s restaurants offer made to order and customizable tacos, burritos, quesadillas, gorditas, nachos, chalupas, beverages, desserts and sides, and other specialty items. It also operates a restaurant in China. The company was founded in 1954 and is headquartered in Irvine, California. Taco Bell Corp. operates as a subsidiary of Yum! Brands, Inc.

1 Glen Bell Way

Irvine, CA 92618

United States

Founded in 1954





Key Executives for Taco Bell Corp.

Chief Operations and Development Officer
Chief Executive Officer of Yum! Brands, Inc.
Age: 59
President of Taco Bell International
Age: 54
President of Taco Bell International
Age: 41
Brand President of Taco Bell North America
Age: 46
Compensation as of Fiscal Year 2017.

Taco Bell Corp. Key Developments

Yum! Brands Announces Management Changes in Taco Bell Corp

Yum! Brands announced that Brian Niccol will step down from his role as Taco Bell CEO to assume a senior position at another public company, effective immediately. With Brian’s departure, Julie Felss Masino, 47, President, Taco Bell North America, and Liz Williams, 42, President, Taco Bell International, will assume leadership of the Taco Bell Division in their respective roles, reporting to Yum! Brands Chief Executive Officer Greg Creed. Julie Felss Masino joined Taco Bell in January 2018 and as President is responsible for ensuring the brand continues to deliver same-store sales growth by driving innovation, new store development and a frictionless customer experience through digital and technology initiatives. She will also continue the brand’s strong partnership with its franchisees to deliver world-class operations. Masino joined Taco Bell from Mattel and, prior to that, has extensive experience in the restaurant industry including Starbucks and Sprinkles Cupcakes. As President of Taco Bell International, Liz Williams is responsible for the brand strategy and performance of the International business. Prior to this role, Williams was the Taco Bell CFO, where the brand delivered six years of sales, profit and brand growth under her financial leadership.

Taco Bell Announces Management Changes

Taco Bell announced that the company has elevated its Executive Team roles and expanded its leadership capabilities with the addition of three new positions as the brand continues its journey to become a $15 billion company with 9,000 restaurants globally by 2022. Company is bringing on Julie Felss Masino as Brand President, where she will be responsible for ensuring the brand continues to deliver same-store sales growth by driving innovation, new store development and a frictionless customer experience. She will also continue the brand's strong partnership with its franchisees to deliver world-class operations. This addition will allow Brian Niccol, CEO, the opportunity to focus on the company's growth as a global brand while continuing to oversee the US business. Masino comes to Taco Bell from Mattel Inc., where she led the Fisher Price division. Company also announced that Chief Food Innovation Officer Liz Matthews' role will be elevated to oversee international capabilities including Research and Development, Quality Assurance and Engineering. Mike Grams is expanding his title to Chief Operations and Development Officer, and his role will now include overseeing growth in Canada and global operations. Marisa Thalberg is expanding her role globally, and will now serve as Chief Brand Officer. Thalberg and her teams will continue to drive the brand's U.S. business directly, and will now also be responsible for e-commerce, internal communications, events and ensuring global consistency of the marketing strategy of fueling the cult of the company. Company revealed last month its plans to focus on new technology initiatives in 2018, working with its franchisees to provide both customers and team members with frictionless digital experiences. To lead this effort, Taco Bell has named Elizabeth Baicy, Vice President, Digital and Future Works and Jon Kosoff, Vice President, E-commerce and Performance Marketing. Baicy joins Taco Bell from Amazon, where she was responsible for growing product revenue across Amazon's international digital comic business (Kindle, Manga and comiXology). Kosoff joins Taco Bell from Hot Topic Inc., having served as Senior Vice President of e-commerce and CRM.

Taco Bell Corp. Presents at Foodservice Planning Program conference 2018, Jan-09-2018 02:15 PM

Taco Bell Corp. Presents at Foodservice Planning Program conference 2018, Jan-09-2018 02:15 PM. Venue: Fashion Island Hotel, Newport Beach, California, United States. Speakers: Liz Matthews, Chief Food Innovation Officer.

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Recent Private Companies Transactions

February 5, 2018
24 Stores of Taco Bell Corp.

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