March 24, 2018 9:44 PM ET


Company Overview of Ruder Finn, Inc.

Company Overview

Ruder Finn, Inc. operates as a communications agency. The company offers its services in the areas of health and wellness, corporate and public trust, technology and innovation, and consumer connections. It also provides corporate reputation management, branding, digital, advertising, insights, broadcasting, cultural and social issues, and intent-driven social media services. In addition, the company offers RiskSTAT, a cloud-based reputation risk management system to help corporations enhance their level of preparedness in the face of evolving risks to share price, revenues, and reputation; and BEACON, an enhanced analytics suite that is able to pull in data from multiple sources in real tim...

425 East 53rd Street

New York, NY 10022

United States

Founded in 1948





Key Executives for Ruder Finn, Inc.

Chief Executive Officer
Co-Founder and Chairman
Global Chief Financial Officer
Chair of Worldwide Healthcare and President of Growth Initiatives
President of Ruder Finn Americas
Compensation as of Fiscal Year 2017.

Ruder Finn, Inc. Key Developments

Ruder Finn Announces Executive Promotions

Ruder Finn announced two senior level promotions among its global leadership team. Jean-Michel Dumont has been promoted from Chairman of Ruder Finn Asia to Head of International Strategy; and Elan Shou has been elevated from Managing Director of Ruder Finn Greater China to Regional Director of Asia. Elan Shou will continue to be based in Shanghai and Jean-Michel Dumont will relocate to Europe during summer 2018, after the transition is finalized.

Ruder Finn Launches BEACON Analytics Tool

Ruder Finn launched BEACON, an enhanced analytics suite that is able to pull in data from multiple sources in real time. By analyzing social listening streams on top of In Real Life (IRL) data, from geo-location and sales data to calendar events and weather patterns, Beacon can separate signal from chatter and provide deeper insights into real world consumer behavior. For example, retail foot traffic and e-commerce data can be analyzed against social impressions to discover correlations with social ad buy or communication campaigns. Weather patterns and geo-targeting can be used to predict and influence behaviors and purchase decisions. B2B purchase patterns can be mapped against community and influencer activity to better understand influence and decision chains. And aberrations from historical patterns can signal (and hopefully avert) future impending crises. Any offline time-stamped data can be ingested and analyzed. BEACON delivers actionable insights that allow brands to outperform their peers across a multitude of KPIs, from predictive insight to engagement to conversion. The suite integrates four core tools: Real-Time Intelligent Listening: BEACON imports real-time data from multiple sources using proprietary connector software, allowing data to be aggregated and analyzes across channels, industries and geographies. Micro-Influencer Mapping: BEACON contains a social media influencer algorithm, to quickly identify individuals and gauge and understand the impact of those who engage with brands and shape conversations. Real-World Data Augmentation: The true power of BEACON is its ability to build augmentations (or layers of data) on top of existing data, so that deep, customized analyses can be conducted. Social Visualization: BEACON's Social Visualization dashboard collects a large amount of performance data, then presents them in easy-to-understand insight charts (supplemented by recommendations from Ruder Finn's social media experts).

Ruder Finn Launches RiskSTAT Reputation Risk Management System

Ruder Finn launched its new RiskSTAT reputation risk management system to help corporations rapidly enhance their level of preparedness in the face of evolving risks to share price, revenues and reputation. RiskSTAT is a secure, cloud-based resource that allows organizations to identify potential risks in real time, assess and predict their potential impact, and facilitate a fast, seamless response. RiskSTAT has three tiers of activation. First, Ruder Finn customizes risk management protocols based on client needs, identifying obvious and non-obvious reputation risks with associated decision-making and response guidelines. Second, the customized protocols are integrated into a dedicated client smartphone App (iOS and Android) that allows users to produce real-time reports and send images, video and other relevant materials from the field to designated crisis team members. User-friendly, intuitive and secure, the RiskSTAT App allows data-gathering from anywhere in an organization with immediate situational review and decision-making by the central risk management team. Cloud-based, with secure, end-to-end encryption, the RiskSTAT App ensures issues, developments, decisions and communications are dynamically updated for the crisis team, removing the need for outdated, paper-based manuals.

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