June 22, 2018 1:08 PM ET

Household Durables

Company Overview of Serta, Inc.

Company Overview

Serta, Inc. manufactures and supplies mattresses and related accessories for use in homes and hotels. It offers innerspring, memory foam, and memory foam hybrid mattresses; and pillows, adjustable foundations, blankets and sheets, bed frames, mattress protectors, and pet beds. The company sells its products through a network of retailers in the United States and internationally, as well as online. Serta, Inc. was formerly known as Serta Sleeper Products, Inc. and changed its name to Serta, Inc. in 1940. The company was founded in 1931 and is based in Hoffman Estates, Illinois. It has manufacturing facilities in the United States and Canada. As of September 20, 2004, Serta, Inc. operates as a...

2600 Forbs Avenue

Hoffman Estates, IL 60192

United States

Founded in 1931





Key Executives for Serta, Inc.

Chief Executive Officer and President
Director of Integrated Marketing
Senior Vice President of Marketing
Compensation as of Fiscal Year 2017.

Serta, Inc. Key Developments

Serta Simmons Bedding Announces Multi-Year Investment in U.S. to Meet Increased Demand

Serta Simmons Bedding, LLC announced that, in response to strong demand, the Company is making a $100+ million, multi-year investment to expand its manufacturing footprint and extend its advertising efforts. SSB is expanding its capacity and will open four new, larger manufacturing facilities as part of its network of more than 30 plants in 2017. These new sites are strategically placed to support areas of greatest demand and will be located in Windsor Locks, Connecticut; Seattle, Washington; Houston, Texas; and Moreno Valley, California. While the physical plant structures are complete, the company is readying these facilities with equipment and an experienced workforce to prepare for full production. In addition to its Serta and Beautyrest national advertising campaigns, SSB also recently launched an innovative, cooperative marketing strategy known as the Advantage Marketing Program. This program offers SSB’s strong network of regional and independent retailers the opportunity to partner with the Company in an aggressive advertising effort where SSB matches their advertising investments on a dollar for dollar basis, to help drive awareness through SSB’s size and scale on a national level. The program builds on significant investments that SSB is making in product development for its two best-selling brands, offering retailers more depth and breadth across all facets of their marketing efforts.

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Recent Private Companies Transactions

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