November 18, 2017 10:13 PM ET

Commercial Services and Supplies

Company Overview of The Weather Company, LLC

Company Overview

The Weather Company, LLC provides weather forecasts, data, insights, and stories to consumers and businesses in the United States and internationally. It provides weather-driven business solutions for the media, aviation, energy, insurance, retail, ground transportation, and government sectors through television, online, mobile, and tablet applications. The company was formerly known as The Weather Channel, LLC and changed its name to The Weather Company, LLC in October 2012. The company was founded in 1982 and is headquartered in Atlanta, Georgia. It has locations in Andover, Massachusetts; Chicago, Illinois; Beijing, China; Birmingham and London, United Kingdom; Detroit, Michigan; Madison,...

300 Interstate North Parkway SE

Atlanta, GA 30339

United States

Founded in 1982





Key Executives for The Weather Company, LLC

Chief Financial Officer
Senior Vice President of Partner Solutions and Ad Trade Marketing
VP & Head of Business Solutions Division
Senior Vice President of Original Programming
VP & Head of Consumer Division
Age: 46
Compensation as of Fiscal Year 2017.

The Weather Company, LLC Key Developments

NASCAR Names The Weather Company as Official Weather Partner

NASCAR and The Weather Company announced a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR. The Weather Company will provide critical weather information to NASCAR through an advanced weather insights dashboard developed by Flagship that will be integrated into NASCAR's racing operations and decision support system. Additionally, The Weather Channel will work with NASCAR on educational content, which will present fans with information on things like how weather impacts vehicle performance. Through this partnership, NASCAR will now have access to The Weather Company's world-renowned weather data, as well as direct input from an onsite personal weather station, at each race.

The Weather Company Renews Collaboration with GSK Consumer Healthcare and PHD Media Worldwide

The Weather Company, an IBM Business (NYSE: IBM), announced the renewal of its collaboration with GSK Consumer Healthcare and PHD Media Worldwide. As part of their continued relationship, Weather has introduced an enhanced Allergy Tracker, which includes increased personalization capabilities to help consumers stay one step ahead of their allergies this season. The Allergy Tracker delivers a comprehensive experience where information for managing allergies is available in the same place. This includes current weather conditions, hyper-local allergy reports, expanded forecasts, editorial content, and more. New enhancements to The Allergy Tracker include: A personalized current conditions module, so users can easily access the essential information for managing seasonal symptoms; A daily outlook, which includes previous day (when available), current day and seven-day forecasts; local allergy reports powered by hyper-local social sentiment data; current vs. historical pollen/breathing/mold allergen data; social sharing capabilities; Custom editorial content including a dynamic infographic with tips for managing spring and fall allergies; An indoor allergy tracker and pollen hot spots chart, which can be personalized for each user.

Trinity Mirror plc and The Weather Company Announce an New Agreement

Trinity Mirror plc and The Weather Company announced an agreement that will bring the best weather information and content on apps and websites customized specifically for the U.K. market. With this agreement, Trinity Mirror's in-depth news content will appear for the first time on and The Weather Channel apps, bringing locally relevant articles, photos and videos to The Weather Company digital properties. In addition to Trinity Mirror's most user-friendly navigation, its 28 million readers will now also gain access to the most precise weather forecasts and pertinent weather stories across Trinity Mirror properties. This alliance brings together the best of local news and weather. The Weather Company will provide weather data and forecasts, as well as localized current conditions via a widget, across Trinity Mirror properties. Trinity Mirror will oversee editorial content and provide local news and video on UK, ensuring its visitors receive the high quality and most relevant content possible. Additionally, The Weather Company and Trinity Mirror will work together to market and monetize advertising on The Weather Company and Trinity Mirror properties, where local marketers will benefit from Weather's innovative data-driven advertising solutions such as WEATHERfx. WEATHERfx is an automated targeting platform that helps marketers determine the best time and place to serve their advertising by leveraging the impact of weather conditions on emotions to deliver messaging that potentially influences consumers' purchasing behaviors. By understanding how weather impacts emotions and purchase decisions, marketers can put their brand in front of the right people at the right moments.

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